Why Do Employer Recognition Awards Matter?

Organizations of all shapes and sizes chase after the same brand recognition dream. You might think you have a great product, excellent customer service, and a thriving company culture. But how do you know for sure? You need proof from a credible third-party source to know where you stand. And that’s where employer recognition awards come into play. 

Employer recognition awards are more than a shiny plaque on a wall; they demonstrate the qualities of a great workplace. They show that an organization can hold its own with the best in the industry and that they are leaders in their communities and beyond. Employer recognition awards come in many forms, from local and national honors to industry and culture excellence diversity.

Not all employer recognition awards are the same. Before you pursue earning an employer-of-choice award, it’s important to do some homework to understand how different programs work, how awards are determined, and how they can benefit your organization.  

Benefits of employer recognition awards

Winning workplace culture awards give your organization something to celebrate, a sense of pride, and a much-needed morale boost. But they also offer a host of other benefits, including:

  • Credibility: Nothing shows your organization knows its stuff more than winning an award. Workplace culture awards banish potential employee uncertainty, and the best employer awards establish a sense of trustworthiness and stability.
  • Media exposure: Winning an employer award gives you bragging rights. It also benefits networking, sponsorship, and engagement with prospective consumers and other organizations.
  • Recruitment: People want to be part of a winning team. Employer awards can help your organization to attract top talent.

Awards strengthen employer brand

Employer recognition awards place companies in a position of strength. They communicate a high level of investment and a desire to exceed the norm, which can do wonders for your employer branding efforts. They’re also one of the effective company reputation management strategies.

The benefits of a strong brand are numerous, but they equate to more than higher revenue. Top Workplaces also experience higher employee engagement, morale, productivity, and retention.

Top Workplaces leverage their success to uncover hiring differentiators, stand out in the competitive market, appeal to top talent, and gain a competitive edge. This adds up to a stronger employer brand that signals to serious job seekers, current employees, and competitors alike that the organization is a leading force on track to success.

Awards help companies with recruitment

Organizations that are invested in their workplace culture recognize that employees are at the heart of their success stories. Keeping top talent for the long haul is a major undertaking, and it begins with a better understanding of how to improve the recruitment process.

Awards have a strong impact on the recruitment process by empowering:

  • Company credibility: Building a sense of trustworthiness is vital to successful recruitment efforts.
  • Brand visibility to prospective employees: Winning workplace culture awards or a spot among Top Workplaces boosts PR on social media, in trade publications, and more, extending your visibility to top talent nationwide.
  • Ability to attract better quality candidates: Attracting candidates who are informed about your unique culture and align with your company’s mission equates to better employee recruitment and retention.

Earning a Top Workplaces award shows job seekers that your company puts people first. It also gives you a competitive edge over other job offers your potential hire may be considering. In fact, some employees even cite the Top Workplaces award during an interview as the main reason they were compelled to apply.

Employee recognition is a platform from which an organization can express its commitment to building a healthy, people-first company culture where employees are supported and can grow their talent. Serious job seekers who do their research are looking for nothing less. The best employee recognition programs make employees feel valued and also increase retention.

Some employer recognition awards can improve company performance

Employer recognition programs based on employee feedback extend beyond the prestige of awards, offering companies a dynamic avenue for performance improvement and better business outcomes. Programs such as Top Workplaces act as a two-way street, acknowledging and celebrating organizational strengths and uncovering areas for enhancement through valuable employee insights. By collecting and analyzing feedback data, companies gain a comprehensive understanding of their workforce’s sentiments, identifying patterns and trends that may impact overall performance.

Translating employee feedback into actionable strategies becomes a transformative aspect of these programs, acting as a catalyst for positive change. Companies can address employee concerns, enhance the workplace experience, and foster a culture of continuous improvement. In essence, employer recognition programs become not only a reflection of achievement but a driving force for organizational evolution, ensuring that the feedback loop contributes meaningfully to the company’s ongoing success and employee satisfaction.


Ready to take the first step toward credible employer recognition? Participate in Top Workplaces, the nation’s leading employer recognition program. Start by nominating your organization here. Our specialists ensure a quick and efficient process, and there are no downsides to participation.

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