In an era of unprecedented hiring challenges, a recent Top Workplaces Research Lab study reveals critical insights: Despite 80% of employers believing they effectively convey their company culture, only 30% of candidates share the same perception. Enter the game-changer: employer brand. Recent studies show it’s the key to attracting and retaining top-tier talent, setting your company apart. Ready to build an employer brand and a more successful recruiting strategy? Follow these simple steps for the best results.