In an era of unprecedented hiring challenges, a recent Top Workplaces Research Lab study reveals critical insights: Despite 80% of employers believing they effectively convey their company culture, only 30% of candidates share the same perception. Enter the game-changer: employer brand. Recent studies show it’s the key to attracting and retaining top-tier talent, setting your company apart. Ready to build an employer brand and a more successful recruiting strategy? Follow these simple steps for the best results.

Attracting top-notch talent hinges on effectively communicating an authentic employer brand. However, a significant gap exists, with 80% of employers believing they convey their company culture well. In comparison, only 30% of candidates share the same perception, underscoring the need to address common mistakes and adopt best practices in employer branding.

Here, we cover how to improve employer branding and define the term so that you can help your current and future employees connect with your company on a deeper level. The sooner you understand the value of a strong employer brand, the sooner you can achieve it and reap the recruitment and retention benefits.