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Elevate your workplace culture with exclusive insights and actionable tips from the nation’s leading employer recognition program.
FEATURED ARTICLE
In the pursuit of brand recognition, organizations turn to employer recognition awards for credible third-party validation. Beyond being shiny plaques, these awards signify legitimacy and industry leadership.
You’ve done everything to attract top talent — polished job postings, competitive pay, a great culture. But the right candidates aren’t biting. Chances are, employer brand mistakes are costing you top talent. Here we highlight the signs your employer reputation is hurting your recruitment efforts and share practical tips for fixing it.
These days, competition is fierce, no matter your industry. The most successful companies use positive brand reputation to boost their competitive edge and customer loyalty. Building a solid brand takes hard work, but the benefits are incomparable. Here, we explain how to measure brand reputation and conduct a thorough brand reputation analysis. Implementing these simple ideas can attract more business and strengthen company performance.
In an era of unprecedented hiring challenges, a recent Top Workplaces Research Lab study reveals critical insights: Despite 80% of employers believing they effectively convey their company culture, only 30% of candidates share the same perception. Enter the game-changer: employer brand. Recent studies show it’s the key to attracting and retaining top-tier talent, setting your company apart. Ready to build an employer brand and a more successful recruiting strategy? Follow these simple steps for the best results.
Attracting top-notch talent hinges on effectively communicating an authentic employer brand. However, a significant gap exists, with 80% of employers believing they convey their company culture well. In comparison, only 30% of candidates share the same perception, underscoring the need to address common mistakes and adopt best practices in employer branding.
Here, we cover how to improve employer branding and define the term so that you can help your current and future employees connect with your company on a deeper level. The sooner you understand the value of a strong employer brand, the sooner you can achieve it and reap the recruitment and retention benefits.