Promote a Positive Online Reputation
An authentic employer brand drives a positive online reputation
Build a reputation people trust.
Job candidates are 3x more likely to trust what employees say about a company than what the company presents. Use the feedback from the engagement survey you already completed for Top Workplaces to convey what it’s really like to work for your company.
Attract the best and brightest.
Companies that invest in employer branding are 3x more likely to hire quality talent. That’s because an authentic brand attracts job candidates by showcasing what no competitor can copy: your culture.
Job seekers do their homework and research your company before they ever decide to apply.
Passive job candidates would consider leaving their company for one with a better reputation.
Individuals say they’re more likely to trust the content shared by current employees than what is shared by the company.