Promote a Positive Online Reputation

An authentic employer brand drives a positive online reputation

Build a reputation people trust.

Job candidates are  3x more likely to trust what employees say about a company than what the company presents. Use the feedback from the engagement survey you already completed for Top Workplaces to convey what it’s really like to work for your company.  

Attract the best and brightest.

Companies that invest in employer branding are 3x more likely to hire quality talent. That’s because an authentic brand attracts job candidates by showcasing what no competitor can copy: your culture.  

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Job seekers do their homework and research your company before they ever decide to apply.

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Passive job candidates would consider leaving their company for one with a better reputation.

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Individuals say they’re more likely to trust the content shared by current employees than what is shared by the company.

“During the interview process, we hear time and time again that our reputation as a B Corp and a Top Workplace are key reasons candidates applied.”

Ben Garthwaite, CEO, Fors Marsh Group

Top Workplaces is the gold standard of employer recognition

Show the nation you put people first when it counts >>

Top Workplaces employer recognition brings legitimacy to how your company navigated the events of 2020. Display your award badges proudly!

Stand out to job seekers, customers, and investors >>

Research shows that employer recognition helps companies attract better talent and stand out in a competitive market. Adding Top Workplaces badges to careers pages offers instant credibility.

Retain talent and boost employee morale >>

Celebrate your awards and display your Top Workplaces win. It will boost employee pride and morale, which will help you to minimize unwanted turnover. After all, people want to work for a winning team.

Resources to help promote a positive online reputation

Five Best Practices of Employer Branding

Nowadays, it’s easier than ever for job seekers to take a peek at your organization before they ever set foot through your front door. That means the game of scouting for talent has changed. Completely.

Award-Winning Companies Attract Better Job Candidates and Have Lower Turnover

A recent research study funded by the SHRM Foundation shows award-winning organizations excel at recruitment and retention. Here’s what separates the best from the rest.

How to Build and Drive Your Employer Brand: 4 Key Steps

In a world forever changed by a global pandemic, an effective employee recruitment and retention strategy is more critical than ever. Here are eight recruitment trends to consider.