Using Employee Feedback to Build and Brand a Top Workplace

You want to attract the best and brightest. They want to know why they should choose you.

Create an authentic employer brand.

Companies that invest in employer branding are 3x more likely to hire quality talent. An authentic brand attracts job candidates by showcasing what no competitor can copy: your culture.

Build a reputation people trust.

Job candidates are also 3x more likely to trust a company’s employees than the company itself. Convey what it’s really like to work for your company through the voices of your employees.


Showcase what makes your company the right choice.

Using employee feedback highlights pulled from the Workplace Survey, Employer Branding assets help your company
to stand out in a competitive market.

Top Workplaces Awards >>

Based entirely on employee feedback, the badges offer credible proof your company puts its people first. 

Top Workplaces Profile >>

Use your Top Workplaces badges and Employer Branding assets to build your company profile on the site that’s visited by more than two million people each year.

Cloud >>

Share an authentic culture story that features positive feedback drawn from the employee engagement survey.

Facts >>

Showcase key highlights from your employee survey to attract talent that shares the same passion and purpose.

"Being able to share our employees’ sentiments, captured in the Culture Cloud, has greatly strengthened our recruiting efforts, attracting some of the best talent in our industry, and helping us keep our best employees."

Jim Perry, Senior VP of HR & Organizational Excellence, Master Fluid Solutions

Build a credible employer brand

Culture Badges and Culture Facts are just two of the Employer Branding tools that make it easy for you to:

  • Showcase your hiring differentiators.
  • Illustrate what makes your culture unique.
  • Promote a positive online reputation.

Best Practices for Showcasing Your Workplace Culture

Stand out to job applicants

Culture Stats and Employee Comments show what it’s really like to work at your company.

Display Top Workplaces awards to show new talent where your culture excels.

Attract new customers

Culture Clouds illustrate the terms employees most often use to describe your culture.

Showcase your culture on Top Workplaces

Choose the company information you want to feature, from values and links to snapshots and videos.

Customize and populate your profile with Employer Branding assets.

Utegration Highlights Employee Voices to
Stand Out and Attract Talent

A full-time SAP consulting and solutions company, Utegration is a multi-year Top Workplaces regional and national winner that believes in the value of a people-first culture. See how they showcase what makes their culture special using Employer Branding tools and Top Workplaces employer recognition.

See how other organizations are using Employer Branding to stand out in a competitive market:​

See how to celebrate your awards and build your employer brand.

See Employer Branding in Action

Request a Demo