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Rakuten Americas

Rakuten Americas is the North American division of Rakuten Group, Inc., a global leader in internet services that empowers individuals, communities, businesses and society. Our portfolio includes market leaders in e-commerce, marketing, advertising, communications and entertainment.

In Japanese, Rakuten means “optimism.” It means we believe in the future. It’s an understanding that, with the right mindset, we can make the future better by what we do today. So, we challenge ourselves to evolve, innovate and experiment, to create a better, happier future for everyone.

Rakuten Group’s 70+ businesses span e-commerce, digital content, communications, fintech and professional sports, bringing the joy of discovery to more than 1.2 billion members across the world. To learn more, please visit
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Rakuten Group’s mission is to contribute to society by creating value through innovation and entrepreneurship. By providing high-quality services that help our users and partners grow, we aim to advance and enrich society.... Read more


To become a global innovation company by empowering people to realize their dreams.... Read more


Rakuten contributes to society by creating value through innovation and entrepreneurship.... Read more

Additional Culture Details

Our unified culture efforts manifests through programming in three areas: Well-being, Diversity & Inclusion and Rakuten Cares.

We care deeply about our team’s well-being. We see well-being as a combination of pursuing what we love, the quality of our relationships, financial security, the vibrancy of our physical health, and partnership with our communities. Our employee benefits and programs reflect these priorities.

When it comes to Inclusion, Rakuten offers a work environment where all employees have equal opportunities to learn, thrive and grow, regardless of race, ethnicity, gender, age, religion, sexual orientation, disability, or national and cultural identities. We are proud to embrace promote Diversity & Inclusion as a key tenet of our philosophy and to promote it within our workplaces and among the communities that we serve.

Our "Rakuten Cares” program is founded on the principle of empowering our people to lift our communities and protect the environment. Rakuten Cares is an employee-driven program that advances our social responsibility work in the Americas region by encouraging and rewarding employees who get involved within their communities - through volunteering, donating, and sponsorship of community-based events.
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Rakuten Shugi
Rakuten’s Shugi Principles keep each of us on track and ensure we make continuous progress toward our goals.

1. Always Improve, Always Advance
With enough determination and effort—by being a Get Things Done person—you can achieve anything.
2. Passionately Professional
Real professionals in any field—whether in sports, the arts, science, business or anything else—only reach the top because they have the self-discipline to develop and improve themselves continuously.
3. Hypothesize → Practice → Validate → Shikumika
Success in business depends on making and executing concrete specific action plans.
4. Maximize Customer Satisfaction
Rakuten is first and foremost a service company. We're proud to serve our customers and we ceaselessly seek to improve their experience.
5. Speed!! Speed!! Speed!!
The internet makes the window of opportunity for every small business. Accomplish in one month what it takes other companies a year to do, because we can only win by being many times faster tha


San Mateo, CA


3,000 US Employees


Retail - Other

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