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Successful companies deliver more than great products and services. They also strive to maintain a credible reputation that attracts customers and job seekers. This guide to building and managing your company brand includes helpful information about the importance and benefits of a positive reputation as well as plenty of tips and best practices you can use, starting today.

Potential customers and job seekers consider brand reputation when deciding whether or not to engage with your company. So how do you make sure that your company’s brand is strong and reputable?
From key terms and stats to tips and strategies, here’s your brand reputation management guide.

Now more than ever, brand reputation is critical to business success. It’s the foundation of customer trust and loyalty, which plays an essential role in driving revenue. Read on to explore what you need to know about company reputation management, from the common factors that impact it to measurement methods, handling negative reviews, and helpful tips for building a positive brand.