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Heartland Credit Union

On a chilly, February evening, during the Great Depression, 7 frugal businessmen sat in the unheated basement of the Wisconsin Telephone Building casting their vote to determine the credit union’s first President. At a time when President Roosevelt gave his “Fireside Chats” in response to the banking crisis, recession and the New Deal initiatives, the credit union commenced in an effort to provide financial services to the people who needed it most, the underserved.

Over 80 years later, Heartland Credit Union, still committed to serving people in need, has immersed into the local communities we serve and works with families, farmers and small businesses to deliver products and services for the enrichment of all.
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Helping people make healthier financial decisions... Read more


Growing and maintaining connections are what make a community a family, it’s what we do... Read more


To provide our members with quality, cost-effective, personalized financial services that contribute to their social and economic well-being... Read more

Additional Culture Details

Smiley faces of our employees reflect the essence of Heartland Credit Union. We invest in our people & optimize for their long-term happiness.
At HCU, we work hard, but also have a lot of fun volunteering and helping the communities we serve prosper.
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Company Snapshots

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