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Dollywood Parks & Resorts

At Dollywood Parks and Resorts, our mission and our culture is to provide an entertaining and interactive themed environment that will deliver the unexpected to families that visit. These unique experiences to bring families closer together are meant to help create lasting memories that they will want to come back and repeat again and again. Whether riding a coaster at Dollywood, lounging in the lazy river at Dollywood’s Splash Country, listening to bedtime stories at Dollywood’s DreamMore Resort and Spa or experiencing the excitement found at the new HeartSong Lodge & Resort, Dollywood Parks & Resorts offers a rich, unique quality that cannot be replicated anywhere else – all set in the beautiful backdrop of the Great Smoky Mountains.... Read more

Purpose

Our culture is based around our mission: create memories worth repeating. Dollywood truly is a place that is unique. What makes us different is our people and our location in the beautiful Smoky Mountains. The unequaled asset of our genuinely friendly and kind Hosts, which is what we call our employees, makes Dollywood Parks & Resorts an experience for our guests that is enjoyable and makes others feel like they are part of our greater family and community. We want our employees to understand that what they do matters, whether it’s a big smile or the smallest act of kindness like giving directions or taking a family photo. We select leaders who are patient, kind, humble, respectful, selfless, forgiving, honest and committed, all in a manner consistent with Christian values and ethics. We simply want to be a great place to work for great people.... Read more

Mission

CREATING MEMORIES WORTH REPEATING®... Read more

Values

Christian Values and Ethics
Christian Values and Ethics

WE GREATLY EXCEED CUSTOMER EXPECTATIONS

With distinctive, themed, entertaining experiences for every member of the family. With genuinely friendly, caring people who take pride in what they do. WE SERVE OTHERS By working as a team and empowering others. By being accountable to our guests, each other and the communities we serve. By Leading With Love; being patient, kind, humble, respectful, trusting, unselfish, forgiving, truthful and dedicated. WE CREATE EMOTIONAL CONNECTIONS By treating guests like members of our family. By providing shared experiences that bring families closer together. WE CONSTANTLY IMPROVE By adapting to our guests' changing expectation. By managing safety, security, risk and resources. By investing in people and products to produce growth and provide a reasonable return on our investment. All in a Manner Consistent with Christian Values and Ethics

Headquarters

Pigeon Forge, TN

Employees

3,000 US Employees

Industry

Amusement / Theme Parks

Recent Awards

Company Snapshots

DMR_Lodging_Dollywoods DreamMore Resort- Resort Shuttle.jpg
DW_Shops_Dollywood- DW Express and Grist Mill.jpg