Pinnacle offers customer satisfaction measurement to senior care providers. Pinnacle's feedback process is based off the idea that health care should be evaluated just like it is administered, individually. This feedback process is the easiest way for senior care providers to understand and react to the voice of their customer. Our method of measuring customer satisfaction stems from our belief that individuals are the most important part of healthcare. We interview, by phone, seniors and their family members about their senior care experience. In the interview, the respondents are asked open-ended questions, rating questions, and to explain why they gave those ratings. This personal feedback allows the provider to address each individual's unique needs. In addition to the personal feedback Pinnacle provides, we also have a very high participation rate among respondents. This volume responses enables us to provide an extremely accurate measurement of satisfaction levels. These scores provide our clients with a very clear understanding of their strengths and weaknesses.