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- Rosen Automotive
Rosen Automotive
Rosen Automotive owns Rosen Nissan Milwaukee, Rosen Kia Milwaukee, Rosen Hyundai Greenfield, Rosen Honda, Rosen Nissan Madison, and Rosen Ford Belleville. Rosen Automotive is a family-owned dealership group and has been serving customers in Wisconsin for more than 30 years.
Lots of folks in Milwaukee and Madison count on the high-quality vehicles and services found at Rosen Automotive Group, and we look forward to living up to our reputation every day. We are proud to be one of the premier dealerships in the area and strive to make our customers' entire experience with Rosen Automotive a good one. From the moment customers arrive at our Wisconsin dealerships to purchase a vehicle to when they need service or parts for that new vehicle, Rosen Automotive Group is here for them.
At Rosen Automotive, our employee team is like a family, and we treat each other with respect and focus on providing the best possible customer experience.
Lots of folks in Milwaukee and Madison count on the high-quality vehicles and services found at Rosen Automotive Group, and we look forward to living up to our reputation every day. We are proud to be one of the premier dealerships in the area and strive to make our customers' entire experience with Rosen Automotive a good one. From the moment customers arrive at our Wisconsin dealerships to purchase a vehicle to when they need service or parts for that new vehicle, Rosen Automotive Group is here for them.
At Rosen Automotive, our employee team is like a family, and we treat each other with respect and focus on providing the best possible customer experience.
Purpose
To create lasting trust and value by delivering exceptional automotive products and services while fostering a culture where employees, customers, and communities thrive together.
Vision
To be recognized as the most trusted, innovative, and community-minded automotive group — where excellence, integrity, and teamwork drive industry leadership and enduring customer loyalty.
Mission
Our mission is to be an industry leader in providing unmatched quality automotive products and services.
We are committed to:
Meeting the changing needs of our customers with excellence and care.
Creating an atmosphere that fosters employee teamwork, integrity, and professional growth.
Continuously improving sales, service, and operational standards to ensure long-term leadership and profitability.
Exceeding the expectations of our customers and employees, earning their loyalty for a lifetime.
We are committed to:
Meeting the changing needs of our customers with excellence and care.
Creating an atmosphere that fosters employee teamwork, integrity, and professional growth.
Continuously improving sales, service, and operational standards to ensure long-term leadership and profitability.
Exceeding the expectations of our customers and employees, earning their loyalty for a lifetime.
Additional Culture Details
Our people are the driving force behind everything we do. We believe every employee is vital to Rosen Automotive’s success and growth, and each interaction is an opportunity to represent our commitment to excellence. We empower our team to solve customer challenges with integrity, creativity, and care — knowing that every solution we deliver strengthens relationships, builds trust, and creates new opportunities for all of us. Together, we celebrate wins, learn from challenges, and grow as one team united by a shared purpose.
Values
- Integrity in Every Action
- We make decisions with honesty and transparency, holding ourselves to the highest ethical standards.

