From Insight to Action: How Gorilla Glue Harnesses Employee Feedback to Make Data-Driven Decisions
Objective
Employee listening and connection, data-driven decision making
Solutions
Workplace Survey, Insights, DEI Insights, Pulse, Employer Branding
Results
Culture growth, employee connection, recruitment and retention efforts
A leader in the consumer goods industry, The Gorilla Glue Company stands on four pillars: brand strength, community, customers, and its people. A proud recipient of the Top Workplaces USA award and others, The Gorilla Glue Company relies on employee feedback insights for data-driven decision making and employer branding.
Ashley Terrell
Director, HR Business Partner and The Gorilla Glue Company
“Top Workplaces improves our ability to recruit talent because the employer recognition validates and reinforces our credibility. Now, employees say to people, ‘Come to Gorilla – it’s a great place to work, and if you don’t believe me, we’ve won a bunch of Top Workplaces awards.’”
Ashley Terrell
Director, HR Business Partner at The Gorilla Glue Company
The value Top Workplaces brings to The Gorilla Glue Company
Employees get excited about Top Workplaces. They are eager to participate in the survey, share feedback, and take pride in our wins. Gorilla’s participation has spun into many great culture improvements. The awards celebrations have morphed into “Gorilla Week,” when we celebrate the organization and its culture, discuss our company values, and offer opportunities for congeniality and connection.
Many of our job seeker leads come from word of mouth. Top Workplaces improves our ability to recruit talent because the employer recognition validates and reinforces our credibility. Employees say, ‘Come to Gorilla – it’s a great place to work, and if you don’t believe me, we’ve won a bunch of Top Workplaces awards.’
How Insights helps The Gorilla Glue Company to identify and act on critical issues
Energage data allows us to see the real story rather than just looking at the aggregate. We can identify common themes, determine what to ask next, and fix meaningful things for our employees. We can’t imagine administering a survey without the Insights tool.
Getting granular with the data enables us to be specific in our remediation efforts. For example, we can filter the data between plant and office employees. This view showed us that the people we hired less than six months ago had some of the lowest engagement scores among plant employees. These insights led us to figure out why.
Ashley Terrell
Director, HR Business Partner at The Gorilla Glue Company
How Gorilla Glue leaders use employee feedback to spark change, celebrate strengths
Listening and understanding the feedback is key to building recommendations we can share and review with stakeholders. It is crucial for us to make decisions based on employee feedback and then share with the organization the changes we made because of that data and information.
The Workplace Survey enables Gorilla Glue leaders to keep a pulse on our employees. They can see what to celebrate and pinpoint larger issues bubbling up. Our leaders read all the comments, and Insights helps us share overall themes with them about topics like DE&I and belonging.
For example, the survey helped us re-implement “Orange Table Lunches,” where C-suite members sit down and break bread with employees throughout the company. We didn’t realize employees wanted to bring that back, but the survey helped us connect those dots. Now, our employees have more time to share what’s on their minds, including opportunities for improvement.
How employee feedback keeps a pulse on the competition, recruit and retain talent
Keeping a pulse on your people is imperative. Asking your organization questions about benefits can only help improve your offering while retaining and recruiting high performers. Understanding the market and your competitors is also key to improving compensation and benefits.
Return on investment from Insights, specifically DE&I Insights
Awareness is half the battle. It’s hard to know where you’re going if you don’t know where you stand now. Insights offers a lot of information, and the DE&I Insights have been extremely helpful for us to get data and re-map our plans. For example, it enabled us to implement an unconscious bias workshop last year. It turned into a Barriers Project, where we’re reassessing all our policies and procedures with more bias awareness.
How The Gorilla Glue Company utilizes Employer Branding
We recently launched a global employee value proposition program on our website, and we use the Employer Branding tools to amplify our strengths. Gorilla Glue is in the 99th percentile for the Workplace Survey question about fair pay. We wanted to shout that from the rooftops, and Employer Branding helps us do that.
