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- Wisconsin Center District
Wisconsin Center District
Experience-obsessed and committed to creating unforgettable moments, the Wisconsin Center District (WCD) is a quasi-governmental entity that
operates UW-Milwaukee Panther Arena, Miller High Life Theatre and Baird Center, which recently completed a $456m expansion and modernization that
doubled the convention center’s size.
We offer remarkable, iconic venues that prioritize sustainability and green initiatives, ensuring accessibility, cutting-edge innovations and in... Read more
operates UW-Milwaukee Panther Arena, Miller High Life Theatre and Baird Center, which recently completed a $456m expansion and modernization that
doubled the convention center’s size.
We offer remarkable, iconic venues that prioritize sustainability and green initiatives, ensuring accessibility, cutting-edge innovations and in... Read more
Purpose
The Wisconsin Center District is dedicated to making the Milwaukee community and state of Wisconsin a better place to live, work and play through the
successful operation of the expanded and modernized Baird Center, Miller High Life Theatre and UW-Milwaukee Panther Arena.
successful operation of the expanded and modernized Baird Center, Miller High Life Theatre and UW-Milwaukee Panther Arena.
Vision
Wisconsin Center District’s CEO Vision is for its venues to be recognized for providing superb, captivating and buzzworthy experiences. By thinking
unconventionally and taking strategic risks, those charged with bringing this vision to life can stand tall about their role in transforming the city they love
into a not-to-be-missed destination.
unconventionally and taking strategic risks, those charged with bringing this vision to life can stand tall about their role in transforming the city they love
into a not-to-be-missed destination.
Mission
The Wisconsin Center District’s mission is to maintain and continuously build our professional reputation in the convention, entertainment and sporting
events industry on all levels, both locally and nationally; to present first-class facilities in the 21st century; to provide the most effective use of space for
our clients by utilizing the collective talents of all Wisconsin Center District employees; and to create and sustain jobs, income and prosperit... Read more
events industry on all levels, both locally and nationally; to present first-class facilities in the 21st century; to provide the most effective use of space for
our clients by utilizing the collective talents of all Wisconsin Center District employees; and to create and sustain jobs, income and prosperit... Read more
Values
- BPX
- Bold. Proud. Experience Obsessed.
These three core values allow us to provide an extraordinary guest experience through our three venues – the newly expanded Baird Center, Miller High Life Theatre and UW-Milwaukee Panther Arena. Milwaukee is a not-to-be-missed destination that is attracting the best conventions, entertainment and sports events due to our unmatched venue spaces and amenities and gracious, experienced staff who fully commit to your event’s success. Experience firsthand our amazing city, people and events.
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