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Wind River Payments
Wind River Payments is a multi-generational, family-owned integrated payments and merchant services provider based in Madison, Wisconsin, operating since 1999. We are a values‑led company intentionally built for long‑term stability—our business is not for sale—so customers and employees can count on a consistent, trustworthy partner for the future. Our signature “After the Handshake” promise shapes how we serve: proactive, transparent support and fair, competitive pricing that strengthens relationships with thousands of merchants and ISV partners across the country and reflects the reputation we’ve earned over more than 25 years.
Purpose
At Wind River, our After the Handshake promise shapes how we serve: delivering proactive, transparent support and fair, competitive pricing that strengthens relationships with merchants and software partners—because lasting partnerships are the foundation of everything we do.
Vision
Wind River's vision is to be the payments industry leader in customer loyalty.
Mission
Wind River's mission is to provide our customers with an unmatched level of expertise, service, and commitment in payments; inspire our employees to do great things; and generously give back to the communities we serve.
Additional Culture Details
Inside Wind River, we cultivate a collaborative, people‑first environment grounded in integrity, openness, and care. It is where employee well‑being, community contribution, and continuous improvement are expected and celebrated. Our nimble size enables cross‑functional teamwork and quick, thoughtful decisions. Together, these qualities define our culture and make Wind River unique: reliable by design, agile in execution, and unwavering in our commitment to lasting value for the merchants, partners, and teammates we serve.
Values
- Move Forward Together
- Work together; support our processes; collaborate and communicate for shared understanding; align actions with company strategies and goals.
Headquarters
Madison, WI
Employees
44 US Employees
Industry
Financial Services & Insurance - Other

