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Whitten Brothers Automotive

For over 90 years, Whitten Brothers has been helping keep Virginia moving. As a family owned and operated dealership, we serve the cities of Richmond, Ashland, Fredericksburg, Chester, Charlottesville, and the surrounding areas.

Current operations of the two Whitten Brothers locations are managed and operated by Harrison Whitten and Zack Cochran. In order to provide the highest level of service to every customer at every location, Harrison Whitten (the fourth generation Whitten) focuses on enhancing the sales sector while Zack specializes in quality service, parts and collision repair sectors.

Although Zack and Harrison have their own specialties, both make themselves available at any given time for the sake of satisfied customers at every location.
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Automotive Sales & Service
About Us
Who are the Whitten Brothers?

The Whitten Brothers are a well-known name around Richmond, and rightfully so. The three living generations of the Whitten men are the name and face behind the four Whitten dealerships located around town that have been servicing families in the Richmond area for over 95 years. The Whitten Brothers are more than just another dealership; they have been a part of and contributed to Richmond through its ups and downs since the 1920s. This local establishment is now on its fourth generation and four locations, with no plan on stopping any time soon.

The Whitten Brothers consists of the four Whitten men in succession: Harrison Whitten Sr., Jimmy Whitten, Bobby Whitten, and Harrison Whitten, in respective order from first to fourth generation. The company gained more insight, stayed ahead of the game and refreshed its structure every time a new Whitten generation was handed off the ownership of the Whitten Brothers. This, if not anything else, has helped them stay more relevant and survive through hard economic times through the 95+ years the Whitten Brothers have been around.
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The Ten Commandments Of Good Business - “Our Business Is People”

* Customers are the most important people in any business.
* Customers are not dependent upon us -- we are dependent upon them.
* Customers are not an interruption of work -- they are the purpose of it.
* Customers do us a favor when they call -- we are not doing them a favor by serving them.
* Customers are the most vital part of our business -- and they should be treated accordingly.
* Customers are not a cold statistic -- they are people like us with feelings and emotions.
* Customers’ dignity must be respected -- do not argue or debate with them.
* Customers are the ones who bring us their needs -- it is our job to fill these needs.
* Customers are deserving of the most courteous and attentive treatment we can give them.
* Customers Provide our jobs!
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Additional Culture Details

What You Can Expect - Our policy is:

* TO seek employees of highest quality.
* TO select employees on the basis of skill, training, ability, and character without discrimination.*
* TO pay employees fairly according to their effort and contribution to the success of the Dealership.
* TO compensate our employees comparable to other businesses in our area.
* TO continually review employee benefits and working conditions, with our objective of providing the best programs we can.
* TO respect the individual rights of each employee and to treat all employees with courtesy and consideration.
* TO assure each employee the right to discuss freely with management any problem concerning either their own welfare or the Dealership's welfare.
* TO make promotions from within whenever possible.
* TO develop competent supervisory personnel who understand and meet the objectives of the Dealership and who accept with open-mindedness the ideas, suggestions, and constructive criticism of fellow employees.
* TO provide work areas which are safe and orderly.
* TO keep employees periodically informed of the progress of the Dealership, as well as keep them acquainted with the overall aims and objectives of Whitten Brothers, Inc. & Whitten Brothers of Ashland.
* TO dedicate ourselves to the goal of daily improvement.
* TO do all these things in a spirit of friendliness & cooperation so that we will continue to be known as "a good place to work".
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Richmond, VA


165 US Employees


Auto Dealerships

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