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- United Bay Community Credit Union
United Bay Community Credit Union
United Bay Community Credit Union (UBay) is a member‑owned financial cooperative serving our communities with trust, integrity, and care. With 81 dedicated employees, we’re committed to helping members build strong financial roots so they can thrive—today and for generations to come.
As a Michigan‑based credit union, we believe success isn’t measured only by growth or dollars, but by the strength of our culture, the impact we make, and how supported our employees and members feel every day.
As a Michigan‑based credit union, we believe success isn’t measured only by growth or dollars, but by the strength of our culture, the impact we make, and how supported our employees and members feel every day.
Purpose
Ubay is a leader in the Credit Union cooperative of "people helping people". Founded during a time of great need, Ubay has never stopped being a financial institution that provides services to underserved and low income communities. We are committed to operating as a credit union that puts people over profits, growing our handprint to meet needs in our communities, creating an inviting space where people are valued and choose to belong while embracing progress.
Vision
To connect with our members by inspiring trust and providing the financial support they need to establish roots and thrive.
Mission
Providing our members with the resources to develop strong financial roots.
Additional Culture Details
At UBay, our culture is intentionally built around our CORE VALUES, captured in the ROOTS acronym. ROOTS shape how we lead, collaborate, and serve—both internally and externally.
Reliable – We are dependable and consistent for our members and one another
Optimistic – We approach challenges with a solutions‑focused mindset
Open‑Minded – We listen, learn, and value diverse perspectives
Teamwork – We succeed together through collaboration and mutual respect
Sincere – We act with authenticity, honesty, and care
We believe the most successful organizations embed their values into daily work—and ROOTS guide every decision we make.
Reliable – We are dependable and consistent for our members and one another
Optimistic – We approach challenges with a solutions‑focused mindset
Open‑Minded – We listen, learn, and value diverse perspectives
Teamwork – We succeed together through collaboration and mutual respect
Sincere – We act with authenticity, honesty, and care
We believe the most successful organizations embed their values into daily work—and ROOTS guide every decision we make.
Values
- ROOTS
- Living Our Values: LOVe Award
The Living Our Values (LOVe) Award is one of UBay’s most meaningful traditions. Each year, employees nominate and select a colleague who truly embodies our ROOTS values and inspires others to be better and do better.
This peer‑selected recognition reinforces that our culture is built by employees, for employees.
Recent Awards
Company Snapshots
