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- U.S. Money Reserve
U.S. Money Reserve
America's Gold Authority
Purpose
For 25 years, U.S. Money Reserve’s purpose has been to help Americans make informed decisions about protecting and diversifying their wealth with physical precious metals. Founded by market veterans in 2001, we provide government-issued gold, silver, platinum, and palladium products along with the education, personalized guidance, and exceptional service our clients need to make confident decisions.
That purpose also shapes how we work. We equip our employees with the knowledge, training, and cross-functional support they need to answer questions clearly, collaborate effectively, and serve clients responsibly. As America’s No. 1 precious metals distributor* and the only precious metals company guided by two former Directors of the U.S. Mint—Philip N. Diehl and Edmund C. Moy—we embrace our responsibility to set a higher standard for integrity, transparency, and accountability. Every employee plays a part in upholding that standard and building relationships designed to last.
* Based on the number of new IRA accounts opened and funded, 2024 and 2025, at Equity Trust Company.
That purpose also shapes how we work. We equip our employees with the knowledge, training, and cross-functional support they need to answer questions clearly, collaborate effectively, and serve clients responsibly. As America’s No. 1 precious metals distributor* and the only precious metals company guided by two former Directors of the U.S. Mint—Philip N. Diehl and Edmund C. Moy—we embrace our responsibility to set a higher standard for integrity, transparency, and accountability. Every employee plays a part in upholding that standard and building relationships designed to last.
* Based on the number of new IRA accounts opened and funded, 2024 and 2025, at Equity Trust Company.
Vision
Our vision is to set the standard for trust, transparency, and education in the precious metals industry. We envision a future in which more Americans understand their options, recognize the role physical precious metals can play in protecting their wealth, and feel confident making decisions aligned with their goals.
Achieving that vision begins with our people. We strive to cultivate a workplace where knowledgeable, engaged employees collaborate across specialties, contribute new ideas, and take pride in delivering an exceptional client experience. By continually improving how we educate, guide, and serve our clients, we aim to strengthen our industry, help more families protect their financial legacies, and remain the most trusted name in precious metals.
"Every successful business is composed of exceptional individuals who contribute to its success. Employees who foster a sense of camaraderie, hold each other accountable to a high standard, and care for both their colleagues and clients cultivate a work environment that promotes growth, education, and unparalleled support."
- Angela Robert, CEO | U.S. Money Reserve
Achieving that vision begins with our people. We strive to cultivate a workplace where knowledgeable, engaged employees collaborate across specialties, contribute new ideas, and take pride in delivering an exceptional client experience. By continually improving how we educate, guide, and serve our clients, we aim to strengthen our industry, help more families protect their financial legacies, and remain the most trusted name in precious metals.
"Every successful business is composed of exceptional individuals who contribute to its success. Employees who foster a sense of camaraderie, hold each other accountable to a high standard, and care for both their colleagues and clients cultivate a work environment that promotes growth, education, and unparalleled support."
- Angela Robert, CEO | U.S. Money Reserve
Mission
Our mission is to provide clients with streamlined access to high-quality physical precious metals, clear education, personalized guidance, and exceptional service. We help each client understand their options and make informed decisions based on their unique goals, without a one-size-fits-all approach.
Fulfilling that mission requires expertise and accountability at every level of our organization. Our teams work across departments to maintain rigorous standards for quality, security, compliance, and client care throughout the ownership experience. By supporting our employees, encouraging collaboration, and continuously strengthening our processes, we build lasting client relationships grounded in trust.
Fulfilling that mission requires expertise and accountability at every level of our organization. Our teams work across departments to maintain rigorous standards for quality, security, compliance, and client care throughout the ownership experience. By supporting our employees, encouraging collaboration, and continuously strengthening our processes, we build lasting client relationships grounded in trust.
Additional Culture Details
At U.S. Money Reserve, our culture is built on shared purpose, high standards, and genuine connection. Employees across departments bring specialized expertise to our work, but we succeed by collaborating, sharing ideas, and supporting one another. Whether someone works directly with clients or behind the scenes, every role contributes to the experience we provide and the trust we have built over 25 years.
We also believe people do their best work when they feel supported and appreciated. Beyond traditional benefits like insurance, retirement plans, and paid time off, we invest in wellness, recognition, and community—from confidential mental health resources to monthly celebrations that mark milestones and achievements (see Benefits and Recent Events for the full picture).
Together, these programs reflect the culture we strive to create:
• Professional but approachable
• Performance-driven but people-centered
• United by pride in what we accomplish together
We also believe people do their best work when they feel supported and appreciated. Beyond traditional benefits like insurance, retirement plans, and paid time off, we invest in wellness, recognition, and community—from confidential mental health resources to monthly celebrations that mark milestones and achievements (see Benefits and Recent Events for the full picture).
Together, these programs reflect the culture we strive to create:
• Professional but approachable
• Performance-driven but people-centered
• United by pride in what we accomplish together
Values
- People First Mentality
- Our values are reflected in how we treat people, make decisions, and hold ourselves accountable. We put clients first by leading with education, listening to their goals, and providing the information they need to make informed decisions. That same respect extends to our employees, whose expertise, ideas, and commitment make exceptional client service possible.