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- The Amenity Collective
The Amenity Collective
The Amenity Collective, a wholly owned subsidiary of FirstService Corporation (NASDAQ: FSV), is North America’s leading provider of single-source solutions across the aquatics, fitness, and recreation industries. With over 40 years of expertise and a hospitality-centric approach, the company generates $400M+ in annual revenue and operates 11 brands across the United States and Canada. Backed by a dedicated team of 1,400+ full-time and 10,000+ seasonal team members, The Amenity Collective delivers customized services—staffing, construction, design, consulting, and operations—to supercharge long-term success for clients and their aquatics, fitness, and recreation spaces.
Purpose
To inspire and create happier and healthier moments.
Vision
To strengthen great brands, supercharge their long-term success, and build an iconic company.
Values
- Safety
- Prioritize our commitment to safety.
Safety Mindset. We genuinely care and make safety our habit.
Act with Integrity. We do the right thing – even when no one is watching.
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