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In a world awash in data, the challenge is to turn data into something meaningful, something that can be communicated simply and acted upon effectively. At RTi Research, we meet that challenge head-on, turning data into meaning through smart research design, flawless execution, and innovative storytelling. Everything we do is aimed at helping our clients move their ideas and insights through their organizations to influence change. We’ve conducted market research in just about every category, in the U.S. and globally. Informed by 40 years of experience across categories and cultures, we know what works and what doesn’t; when to leverage new technology and methods, and when traditional approaches are best.