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Powerhouse Factories
Powerhouse Factories is a culture-led, data-fed, brand-building agency. Located in the consumer marketing hub of Cincinnati, Powerhouse cross-references cultural knowledge with data to authentically connect brands with communities, ideas and emerging cultures. It builds brands and creates experiences that matter through consumer understanding, brand strategy, consumer experiences and analytics services for companies like P&G, Lenscrafters and Marzetti.
Powerhouse began in 2004 as a screen printing shop making rock posters for its favorite bands. The shop still exists today, providing the ability to live, breathe and interact with culture firsthand, allowing Powerhouse to gain unique insights into emerging trends in art, fashion and music. From the beginning, Powerhouse recognized brands needed this same kind of thinking – so it went out and found them. The agency continues to observe and live in different cultures so it can spot trends ahead of the curve and help brands relate to their consumers on a deeper, more authentic level.
Powerhouse began in 2004 as a screen printing shop making rock posters for its favorite bands. The shop still exists today, providing the ability to live, breathe and interact with culture firsthand, allowing Powerhouse to gain unique insights into emerging trends in art, fashion and music. From the beginning, Powerhouse recognized brands needed this same kind of thinking – so it went out and found them. The agency continues to observe and live in different cultures so it can spot trends ahead of the curve and help brands relate to their consumers on a deeper, more authentic level.