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- New England Ice Cream Corporation, Bliss Restaurant and Bliss Micro Creamery
New England Ice Cream Corporation, Bliss Restaurant and Bliss Micro Creamery
Purpose
At New England Ice Cream Corporation (NEIC), including its affiliated businesses such as Bliss Microcreamery and Bliss Restaurant, all proudly owned by the Ginsberg family, our purpose is simple but powerful: to bring joy to people through ice cream and exceptional service, while honoring the legacy of hard work, family values, and community care passed down through generations.
But that purpose is matched by the scale and strength of our capabilities. For over 25 years, NEIC has been helping our customers solve complex supply chain challenges to ensure maximum profitability. We know you can’t sell products from an empty shelf, and that’s why we’ve built one of New England’s most robust distribution networks, supporting thousands of on-the-go, along-the-way, and out-of-home retail and foodservice locations with reliable service, extensive product lines, and industry-leading cold chain operations.
We are passionate about the way we handle and transport our products, taking pride in knowing that what we deliver brings joy to so many people every single day. Whether it’s a child’s first cone at Bliss Restaurant, a warehouse associate getting their first job opportunity, or a convenience store operator relying on a perfectly timed delivery, our purpose is to uplift lives through joyful experiences and to provide more service per serving.
But that purpose is matched by the scale and strength of our capabilities. For over 25 years, NEIC has been helping our customers solve complex supply chain challenges to ensure maximum profitability. We know you can’t sell products from an empty shelf, and that’s why we’ve built one of New England’s most robust distribution networks, supporting thousands of on-the-go, along-the-way, and out-of-home retail and foodservice locations with reliable service, extensive product lines, and industry-leading cold chain operations.
We are passionate about the way we handle and transport our products, taking pride in knowing that what we deliver brings joy to so many people every single day. Whether it’s a child’s first cone at Bliss Restaurant, a warehouse associate getting their first job opportunity, or a convenience store operator relying on a perfectly timed delivery, our purpose is to uplift lives through joyful experiences and to provide more service per serving.
Vision
Our vision at New England Ice Cream Corporation, including Bliss Microcreamery and Bliss Restaurant, is to be New England’s most trusted and beloved name in ice cream and frozen food distribution, known not only for the quality of our products but for the quality of our people, our relationships, and our positive impact on the community.
We envision a company that:
• Leads with integrity, rooted in the lessons of those who came before us.
• Grows sustainably, by investing in our people, facilities, and systems.
• Empowers employees, creating pathways for personal and professional development across every level.
• Supports local economies by sourcing regionally and serving as a responsible employer.
• Builds joy into every experience, from distribution to dining.
Ultimately, we see a future where our family-run business continues to grow without losing its heart, keeping people at the center, always.
We envision a company that:
• Leads with integrity, rooted in the lessons of those who came before us.
• Grows sustainably, by investing in our people, facilities, and systems.
• Empowers employees, creating pathways for personal and professional development across every level.
• Supports local economies by sourcing regionally and serving as a responsible employer.
• Builds joy into every experience, from distribution to dining.
Ultimately, we see a future where our family-run business continues to grow without losing its heart, keeping people at the center, always.
Mission
Our mission at New England Ice Cream Corporation, along with Bliss Microcreamery and Bliss Restaurant & Ice Cream Shop, is to deliver joyful products and dependable service that customers can count on, while creating a workplace where people are respected, empowered, and inspired to do their best work.
From the beginning, our founder was driven by the life lessons his father taught: work hard and smart, treat all people with respect, be a good community member, and take deep care in everything you do. Those values remain our operating foundation today.
Across our family of businesses, we focus on:
• Product excellence
• Service reliability
• Team culture
• Community engagement
We don’t just sell products, we deliver smiles, create careers, and build lasting relationships.
From the beginning, our founder was driven by the life lessons his father taught: work hard and smart, treat all people with respect, be a good community member, and take deep care in everything you do. Those values remain our operating foundation today.
Across our family of businesses, we focus on:
• Product excellence
• Service reliability
• Team culture
• Community engagement
We don’t just sell products, we deliver smiles, create careers, and build lasting relationships.
Additional Culture Details
Our company culture, spanning New England Ice Cream Corporation, Bliss Microcreamery, and Bliss Restaurant, is deeply rooted in family, legacy, and purpose. We are a multi-generational business that understands the importance of treating people like people, not just employees or customers. Our founder often says, “We don’t just want to grow; we want to grow the right way.”
Here’s what defines our culture:
• Family-owned feel with big-hearted values
• Respect and professionalism in every role
• Growth-oriented with internal advancement opportunities
• Inclusive and community-focused, employing people of all ages, backgrounds, and cultures
• Joy-driven, from employee perks like free ice cream to hosting local events
We’re proud of our heritage, and even more excited about where we’re going.
Mission Statement
At New England Ice Cream Corporation (NEIC), including our affiliated businesses Bliss Microcreamery and Bliss Restaurant Group, we are committed to delivering exceptional quality and service that delights our customers, supports our partners, and enriches our community. Every department and employee at NEIC plays a vital role in upholding our standards of excellence and integrity. We embrace a culture of mindfulness, responsibility, and respect, ensuring that we represent NEIC with professionalism and pride in every interaction.
Here’s what defines our culture:
• Family-owned feel with big-hearted values
• Respect and professionalism in every role
• Growth-oriented with internal advancement opportunities
• Inclusive and community-focused, employing people of all ages, backgrounds, and cultures
• Joy-driven, from employee perks like free ice cream to hosting local events
We’re proud of our heritage, and even more excited about where we’re going.
Mission Statement
At New England Ice Cream Corporation (NEIC), including our affiliated businesses Bliss Microcreamery and Bliss Restaurant Group, we are committed to delivering exceptional quality and service that delights our customers, supports our partners, and enriches our community. Every department and employee at NEIC plays a vital role in upholding our standards of excellence and integrity. We embrace a culture of mindfulness, responsibility, and respect, ensuring that we represent NEIC with professionalism and pride in every interaction.
Headquarters
Norton, MA
Employees
500 US Employees
Industry
Wholesale Distribution
Company Snapshots
