- Top Workplaces
- National Consumer Panel
National Consumer Panel
National Consumer Panel is a joint venture between the two leading longitudinal consumer insights providers in the United States – NielsenIQ and Circana.
By recruiting, rewarding, and providing a representative sample of U.S. consumers with access to our free and easy to use mobile app (or a handheld scanning device), NCP provides the highest quality, actionable consumer data to support the needs of both NielsenIQ and Circana.
This consumer data is the raw material that powers the insights and solutions that IRi and NielsenIQ individually delivers to their respective clients.
By recruiting, rewarding, and providing a representative sample of U.S. consumers with access to our free and easy to use mobile app (or a handheld scanning device), NCP provides the highest quality, actionable consumer data to support the needs of both NielsenIQ and Circana.
This consumer data is the raw material that powers the insights and solutions that IRi and NielsenIQ individually delivers to their respective clients.
Purpose
By recruiting, rewarding, and providing a representative sample of U.S. consumers with our mobile application as well as our handheld scanning devices, the National Consumer Panel provides the highest quality, actionable consumer data to support the needs of both NielsenIQ and Circana.
This consumer data is the raw material that powers the insights and solutions that NielsenIQ and Circana individually delivers to their respective clients.
This consumer data is the raw material that powers the insights and solutions that NielsenIQ and Circana individually delivers to their respective clients.
Vision
To be trustworthy, unbiased, collaborative, insightful, innovative, and passionate in everything we do.
Mission
To be Circana's and NielsenIQ’s exclusive panel solution provider with the most complete view into consumers’ purchase and attitudinal behavior in the market place.
Additional Culture Details
We are proud and honored to be nominated as one of the "Top Workplaces" 5 years in a row!
First and foremost, we attribute this recognition to our people. There is a sense of teamwork and friendship that we often hear simply doesn’t exist in other workplaces.
In 2023 more than ever, the efforts of our Employee Engagement team were critical. We encourage employee interaction through a variety of activities throughout the year. These events, including our annual “Employee Appreciation Week,” team-building game days, Holiday parties and more, bringing employees together, particularly those from departments that might not interact directly on a regular basis.
The main goal is the commitment to our clients, the development of careers and facilitating paths for future leaders. We accomplish this through SMART objectives, 6 month reviews, internal and external training, peer-to-peer engagement, skip level meetings, succession plans.
We strive to keep communication throughout all levels of management clear and concise with regular staff meetings, manager/team meetings, and monthly newsletters.
Finally, our team is one of the most caring that we know of. We hold many events to give back to local communities, including food bank and school supply drives.
We are immensely proud of our NCP family and what we’ve accomplished!
First and foremost, we attribute this recognition to our people. There is a sense of teamwork and friendship that we often hear simply doesn’t exist in other workplaces.
In 2023 more than ever, the efforts of our Employee Engagement team were critical. We encourage employee interaction through a variety of activities throughout the year. These events, including our annual “Employee Appreciation Week,” team-building game days, Holiday parties and more, bringing employees together, particularly those from departments that might not interact directly on a regular basis.
The main goal is the commitment to our clients, the development of careers and facilitating paths for future leaders. We accomplish this through SMART objectives, 6 month reviews, internal and external training, peer-to-peer engagement, skip level meetings, succession plans.
We strive to keep communication throughout all levels of management clear and concise with regular staff meetings, manager/team meetings, and monthly newsletters.
Finally, our team is one of the most caring that we know of. We hold many events to give back to local communities, including food bank and school supply drives.
We are immensely proud of our NCP family and what we’ve accomplished!
Recent Awards
Company Snapshots
