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  1. Top Workplaces
  2. National Consumer Panel

National Consumer Panel

National Consumer Panel is a joint venture between the two leading longitudinal consumer insights providers in the United States – NielsenIQ and
Circana.
By recruiting, rewarding, and providing a representative sample of U.S. consumers with access to our free and easy to use mobile app (or a handheld
scanning device), NCP provides the highest quality, actionable consumer data to support the needs of both NielsenIQ and Circana.
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Purpose

By recruiting, rewarding, and providing a representative sample of U.S. consumers with our mobile application as well as our handheld scanning devices,
the National Consumer Panel provides the highest quality, actionable consumer data to support the needs of both NielsenIQ and Circana.
This consumer data is the raw material that powers the insights and solutions that NielsenIQ and Circana individually delivers to their respective clients.
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Vision

To be trustworthy, unbiased, collaborative, insightful, innovative, and passionate in everything we do.... Read more

Mission

To be Circana's and NielsenIQ’s exclusive panel solution provider with the most complete view into consumers’ purchase and attitudinal behavior in the
market place.
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Additional Culture Details

We are proud and honored to be nominated as one of the "Top Workplaces" 5 years in a row!

First and foremost, we attribute this recognition to our people. There is a sense of teamwork and friendship that we often hear simply does... Read more
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Headquarters

Syosset, NY

Employees

75 US Employees

Industry

Data Analysis & Research

Recent Awards

Company Snapshots

2022 NCP Picnic 2.jpg
Marucm Workplace Challenge 2022.jpg