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KURU Footwear

KURU Footwear is a direct-to-consumer shoe company on a mission to eliminate foot pain. Since the company’s launch in 2008, millions of pairs of shoes have hit the doorsteps of customers, who have experienced the unique style, superior support, and incredible comfort of KURU. With our relentless focus on innovation and commitment to endless comfort, KURU continues to define the future of how footwear should feel.... Read more


Our founder wanted to start a shoe company in 5th grade. What started as a child’s dream became reality when he launched KURU during the Great Recession of 2008. But we got lucky. His dream was so powerful it led to the invention of KURUSOLE. Since then, thousands have experienced the superior support, style and pain-free comfort of KURU.

Our relentless focus on innovation reflects our commitment to endless comfort. Which is why we design and develop footwear that outperforms at the highest levels. With nature on our side, some science and a bit of magic; we are obsessed with raising the bar. Something good enough to chase your dreams is more than a shoe—it's a KURU.
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We want to help people pursue their life’s passion, potential and purpose. And we know it can be hard to chase your dreams when your feet hurt. That's why we’re on a mission to eliminate foot pain around the world, and every shoe we sell brings us closer to that goal. Thousands of people tell us KURU has changed their lives, and these are the stories that keep us moving.... Read more

Additional Culture Details

If you do what you love you’ll never work a day in your life, but that can be as much about the culture and fit as about the career path. We know we’re here on this Earth to do more than sell shoes, and we strive to create an atmosphere where we empower our employees and then get out of their way.

We want you to succeed, and we recognize a healthy work-life balance is a crucial part of the equation. As much excitement as we have for what you achieve in the workplace, we are even more thrilled to see you grow and thrive in your personal life. One example is the KURU Life Goals Sabbatical Program, which allots extra vacation time and even a stipend at 3, 6, and 9 years with the company. So go pursue the things that inspire you, and then come back refreshed and rejuvenated. This mentality extends to managers who are more focused on how you’re doing than when and where you’re doing it.
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We espouse a growth mindset that improves ourselves and the company. As continuous learners we seek feedback, learn from our mistakes and obsess about changes and details that make a difference. We’re data driven and open to new perspectives so we can master our craft while embracing and driving change. Our never-ending curiosity creates self-awareness which keeps us humble.


Salt Lake City, UT


35 US Employees


Internet & Catalog

Recent Awards

Company Snapshots

KURU Footwear Logo.png
Best-Selling ATOM and QUANTUM Styles from KURU Footwear.png
Sandal Collection from KURU Footwear.png
Women's ATOM Athletic Sneaker from KURU Footwear.jpg