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Kubota Tractor Corporation
“For Earth, For Life” is much more than Kubota's brand statement. It's a mission we dedicate ourselves as a global company. We are committed to engineering excellence so that our customers can focus on planting, feeding, building and caring for our world.
Kubota Tractor Corporation introduced its first tractor to the United States in 1969. Filling a product void in the American marketplace for a sub-compact tractor, the Kubota 21 HP L200 was an overnight success. Kubota Tractor Corporation (KTC) was formed in 1972 and the company continued to expand its product line for the US market. This expansion has continued over the next 40 years, and Kubota now offers products in a wide variety of segments including lawn mowers, utility vehicles, construction equipment, agriculture tractors and hay equipment.
Kubota Tractor Corporation introduced its first tractor to the United States in 1969. Filling a product void in the American marketplace for a sub-compact tractor, the Kubota 21 HP L200 was an overnight success. Kubota Tractor Corporation (KTC) was formed in 1972 and the company continued to expand its product line for the US market. This expansion has continued over the next 40 years, and Kubota now offers products in a wide variety of segments including lawn mowers, utility vehicles, construction equipment, agriculture tractors and hay equipment.
Purpose
"For Earth, For Life, Kubota" This is much more than Kubota’s brand statement. It is a mission to which we dedicate ourselves as a global company. We are committed to engineering excellence so that our customers can focus on planting, feeding, building and caring for our world. From investing in our communities and dealerships, to ensuring a broad range of high quality products through strategic partnerships, to employing America’s best and brightest men and women, we never lose sight of our purpose: to engineer rewarding experiences and help people achieve more.
Vision
Spirits: * Work for the development of society by drawing on all of our capabilities and know-how to offer superior products and technologies., *Build for today and open the way to tomorrow, with the aim of bringing prosperity to the company and happiness to employees., *Challenge the unknown with creativity and courage.
Mission
Food, water and the environment are indispensable for human beings. The Kubota Group continues to support the future of the earth and humanity by contributing products that help abundant and stable production of food, help supply and restore reliable water, and help create a comfortable living environment through its superior products, technologies and services.