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Kaplansky Insurance

Kaplansky Insurance is a full-service general insurance agency based in Brookline Massachusetts. We serve individuals, families, and businesses on a total account basis for all lines of insurance. The Agency was founded in 1974 by its current president, Ely Kaplansky.
We currently serve over 23,000 clients with over 35,000 policies throughout Eastern and Southern Massachusetts from 16 locations. Kaplansky Insurance is one of the leading independent insurance agencies in the Northeast
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Purpose

Kaplansky Insurance is one of the top Massachusetts-based insurance agencies as measured by premium volume. Kaplansky Insurance primarily markets and services all lines of insurance. Kaplansky Insurance is a privately incorporated company in Massachusetts. The shares are exclusively held by Ely Kaplansky. Our Insurance firm operates from 16 locations in five counties in eastern Massachusetts. Kaplansky Insurance, is a full service general insurance agency. We serve individuals, families and businesses on a total account basis for all lines of insurance.

As an independent agency, we place business with over 200 insurance companies as both agents and brokers. We currently serve over 35,000 clients with approximately 56,000 policies throughout Massachusetts and beyond.

Kaplansky Insurance is one of the leading independent insurance agencies in the Northeast and we plan to continue our growth by way of organic sales growth in addition to acquiring quality agencies.
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Vision

•    Identify "Target Acquisitions"
•    Maximize profit sharing, contingency and bonus income opportunities
•    Create new cutting edge marketing programs
•    Develop and train sales and client service staff
•    Increase policies per client by account rounding existing clients with additional insurance products
•    Continue marketing campaigns utilizing, SEO, digital media, radio, direct mail, and public relations
•    Continuous promotion of the "Kaplansky" brand
•    Retain "Five Star" & "Best Practices" awards recognizing the best insurance agencies, local and national
•    Continue as a market leader in quality and value-priced insurance products in Massachusetts and beyond
•    Persist in continued strong working relationships with our present insurance markets by plotting a mutual plan for success
•    Investigate new markets that meet our marketing criteria
•    Hire and retain professional, knowledgeable, friendly staff that can empathize with our consumers needs and circumstances.
•    Provide policies that meet or exceed the expectations of our clients, and that are affordable, available, and understandable.
•    Deliver policies and endorsements on time and accurate.
•    Use state of the art automation for client services, accounting, marketing and operations.
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Mission

Kaplansky Insurance is a professional insurance agency serving Massachusetts and beyond. We provide an extensive range of insurance products nationwide and pledge to honor our commitments to our employees and our insurance companies by holding ourselves to the highest ethical standards. We encourage personal growth and life planning through exceptional service and competitive product offerings. We are committed to the principles of service, integrity and professionalism while providing our valued clients the highest quality of service with the goal of exceeding their expectations.... Read more

Additional Culture Details

Promote a culture which attracts and holds outstanding individuals and which motivates them to provide responsive professional services to our clients.

Promote education and personal development to the point that each employee strives to achieve maximum personal and business potential.

Be aware of and sensitive to the needs of all employees and keep clearly in our minds our obligations to our industry and the communities we serve.
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