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  2. Jim Ellis Automotive Group

Jim Ellis Automotive Group

In 1970, Jim Ellis and his wife Billie had an opportunity to establish their very own automobile dealership. They took the biggest financial plunge of their lives, sold several of their assets, used all of their savings, cashed in Billie's retirement fund from over 15 years at Georgia Tech, and borrowed the balance to begin Jim Ellis Volkswagen in 1971.

What began as a significant business risk turned into a growing and thriving business for the Ellis family over the years to follow. As a result, the Ellis family has been able to offer employment to thousands of Atlantans over the years and provide a business for future generations of the Ellis family to grow into and eventually manage.

The automotive group has been successful in both growth and reputation. They have expanded from one flagship Volkswagen dealership in Chamblee to now 20 dealerships located in the Metro-Atlanta area, Buford, Kennesaw, Marietta, McDonough, Sandy Springs and South Fulton.
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The purpose of Jim Ellis Automotive Group is not only to serve the automotive needs of Atlanta residents and those abroad, but also to support and engage the communities we serve. For thriving and fulfilled communities, paired with an exceptional and ethical automotive experience and aligned with a family-like atmosphere in the workplace for 1,600 plus Jim Ellis team members (and room to grow), that’s the purpose and expectation every day.... Read more


Our vision is to provide an automotive experience that not only exceeds expectations, but creates life-long loyalty. As we evolve into our third generation of leadership, we envision a business model that combines the well-known practices the city has come to know and love over the last 50 years with the progressive and forward-thinking innovations that enhance and exceed the automotive retail space.... Read more


“Our guiding principle is to be the best automobile retail organization for the franchises we represent in serving the Atlanta communities. Jim Ellis pledges to be the best in quality vehicle sales and service and to continue to enhance our long standing reputation of fostering a family atmosphere and create employee loyalty and customer satisfaction.”

-Jim Ellis Automotive Group Mission Statement-
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Additional Culture Details

The Jim Ellis Promise

Jim Ellis Automotive is commitment to building great automotive sales and service experiences for our customers. The Jim Ellis Promise is simply our way of emphasizing the higher level of service customers can expect when they choose Jim Ellis for their automotive needs. For our organization, the Jim Ellis Promise is much more than merely words. It's how we as employees strive to perform our job each and every day. At Jim Ellis, we make the following promise to our customers and prospects:

1.    Greet each client and visitor with a warm welcome
2.    Remember each client's name and something unique about them
3.    Treat clients like family so they feel at home with each visit
4.    Listen and understand the needs of each client
5.    Always respect, and never waste the valuable time of our clients
6.    Practice situational awareness to adequately respond to client's needs
7.    Be gracious and courteous with all clients
8.    Make each client's experience uniquely tailored to them
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We respect the individual and believe that individuals who are treated with respect and given responsibility respond by giving their best.

Recent Awards

Company Snapshots

Satisfied Customer
Jim Ellis Service Technician
Jim Ellis Sales Associate
Jim Ellis Employees