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InstaNatural is a natural beauty brand headquartered in Orlando, Florida. Since founding in 2013, InstaNatural has carved out a favorable position in the skin care landscape, offering high quality and effective natural products at accessible price points. Our founder, AJ Patel, started the company at the age of 26 with launching one product on Amazon. Now in 2020 we are a top seller across leading third-party e-commerce retailers as well as direct-to-consumer outlets, with sales poised to reach in excess of 18 million. At InstaNatural, we believe everyone deserves access to safe, naturally-derived skin care, which is why we formulate our products with powerful, safe actives alongside nourishing botanicals, at prices that allow everyone to incorporate safer products into their routine. InstaNatural exhibits a startup culture that is highly collaborative, challenging and fast-paced.... Read more


To be a global leader in clean and accessible skin care products that harness natural and botanical ingredients to deliver real beauty results while promoting overall well-being.... Read more


To educate and inspire consumers about the strength in botanical ingredients by showing them how effective clean and natural beauty products can be.... Read more


To create safe and effective beauty products free from harmful ingredients and make them accessible to consumers across the globe. We’ve built our brand by formulating products that harness the power of botanicals alongside proven actives like Vitamin C to create strong and safe personal care products. Every InstaNatural product is free from parabens, sls/sles, mineral oil, formaldehyde releasers, synthetic dyes, petroleum, polyethylene glycol (PEGs), DEA/MEA/TEA, and unsafe preservatives. With such high standards, we aim to show the world how effective natural beauty products can be.... Read more


Excellence is the Status Quo
From the products we make, the customer service we provide, and the team behind it all, we go above and beyond to achieve excellence in the work that we do.


Orlando, FL


25 US Employees


Health & Personal Care

Recent Awards

Company Snapshots

Instanatural at Company Outing
Instanatura at Making Strides Against Breast Cancer of Orlando 2019