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New Leader Manufacturing
New Leader Manufacturing is a family-owned business located in Cedar Rapids, Iowa. As the manufacturer of industry-leading New Leader® crop nutrient applicators and Hi-Way® deicing spreaders and road maintenance equipment, NLM serves a customer base ranging from farmers to agricultural retailers, and from municipalities to contractors. NLM’s world-class manufacturing facility employs advanced production techniques such as laser cutting to deliver advantages including one-piece side sheet construction for fewer seams and potential corrosion zones. Its expert in-house engineering team uses the latest CAD systems to ensure proper fit and compatibility long before the production process begins. Since its founding in 1939, NLM has maintained one goal: to build the best. For 80 years, NLM has continuously achieved that goal through its commitment to quality, integrity, honesty, and most importantly, well-being for all. For more information, visit www.newleader.com.
Mission
New Leader Manufacturing was founded with a singular focus: to build the best equipment possible. Whether that’s spreading salt to deice a highway or nutrients to fertilize a crop, we’ve made our business making sure you have the tools to apply precisely what you need, when you need it. Because we believe that precision on the back end translates to precision on the front line where the work gets done. It’s something we started in 1939, and it’s what makes us leaders today.
Values
- Seek New Perspectives.
- We believe better ideas can come from unlikely places. Through cross functional teaming we bring fresh perspectives to our culture, business, and brands.
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