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Gupta Media
Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy on the cutting edge of creative strategy, digital media, advanced analytics, ad-tech innovation, and performance marketing. We drive growth for global tech industry leaders, DTC titans, major music labels, festivals, pro sports franchises, and other ambitious brands by developing creative campaigns, intelligent media plans, best-in-class reporting and forecasting tools, and custom enterprise technology solutions. Founded over 20 years ago by Gogi Gupta, the company is known for developing new methods of maximizing the efficiency of advertising in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming HBS students for three years and is still taught around the globe. The agency's industry intelligence—including its real-time, source-of-truth data on digital advertising rates—has been cited by the New York Times, Wall Street Journal, Goldman Sachs, and others.
Purpose
To solve our clients’ hardest problems. Gupta Media exists to turn ambitious goals into innovative solutions. We’re built to be the agency you call when the challenge is too complex or other agencies reach the limits of their playbook. Every day, our teams bring together creative strategy, performance media, reporting, and advanced analytics to deliver solutions that push the boundaries of what’s possible.
Vision
To redefine what’s possible in performance marketing. We believe the best marketing is rooted in experimentation, grounded in data, executed with creative precision, and delivered with full transparency and accountabilty. We envision a future where media, creative, and analytics aren’t siloed but work in lockstep to transform how organizations understand and reach their audiences. To that end, we’ve spent two decades building a company culture and infrastructure that prioritizes agility, curiosity, and perpetual reinvention.
Mission
To build the world’s most ambitious advertising agency. At Gupta Media, we’ve set out to build a new kind of agency: we don’t follow best practices, we set them. That means assembling world-class talent across disciplines, building proprietary tools when off-the-shelf ones fall short, and constantly raising the bar: not just in media performance or creative output, but in how we show up as partners, collaborators, and problem-solvers.
Values
- Honesty and Integrity are Essential
- You stand by your work and the commitments that you make.
We work to build trust in every interaction.
Our business is strengthened through transparency.
Recent Awards
2025
Company Snapshots
