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Greenco Distributing
Founded in 1976 in Spartanburg, South Carolina out of a single Schlitz beer distributor by two brothers, Chris and Jude Reyes, Reyes Beverage Group (RBG) is a family-owned conglomerate of beverage distributors that has grown into the largest beer distributor in the United States. Today, RBG operates out of 50 facilities, delivering over 300 million cases to more than 100,000 accounts annually. RBG has facilities in California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, South Carolina, Tennessee, Texas, Virginia and Washington, D.C. Reyes Holdings, L.L.C. is the holding company for three business units: Reyes Beverage Group, Martin Brower, and Reyes Coca-Cola Bottling. Together, they create the Reyes Family of Businesses. Greenco Distributing is a part of Reyes Beverage Group.
Purpose
Connecting customers, consumers & brands every day, everywhere we operate
Vision
Our team is a vibrant collection of great people built upon individual and diverse characteristics, values, beliefs, experiences and backgrounds, all of which are reflected across our enterprise. In short – our vision is a team that truly reflects the communities we call home across the nation and the world.
Our vision is embracing our differences and similarities with a collective goal of striving for excellence in all that we do – in our operations, in the way we treat each other, and in our service to our customers, suppliers, and business partners. We are committed to fostering an environment where all are valued, respected, and encouraged to achieve their highest potential.
The pillars of our People Vision include Merit, Individuality and Fairness.
Our vision is embracing our differences and similarities with a collective goal of striving for excellence in all that we do – in our operations, in the way we treat each other, and in our service to our customers, suppliers, and business partners. We are committed to fostering an environment where all are valued, respected, and encouraged to achieve their highest potential.
The pillars of our People Vision include Merit, Individuality and Fairness.
Mission
To be the elite beverage distributor in the United States
Values
- Integrity
- We will conduct our business in an open and honest manner

