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Geneva Capital LLC

Formed in July 2000 by Mark Watkins, Geneva Capital has grown from a 5-person firm to a full-service direct lender with nearly 90 full-time employees. As it was on day-one, our mission remains true today: to be a leading provider of equipment financing solutions to all businesses, including startups. Today, we fulfill equipment finance needs across specific niches nation-wide. We understand that owning a business can be challenging, so we aim to make financing simple with quick approvals, competitive terms and unmatched customer service. From the friendly voice on the other end of the phone to the personalized service we apply to every transaction, the Geneva Capital team prides itself maintaining excellent customer relationships and impressive satisfaction ratings. Our team of over-achievers consistently works to meet and exceed goals, all while fostering a culture of teamwork, camaraderie and fun. We’re real people helping real people prosper.... Read more

Vision

To be the nation’s premiere equipment finance solution in the markets we serve with unparalleled service, integrity and innovation.... Read more

Mission

To be a leading provider of equipment financing solutions to all businesses while remaining committed to a culture of service and stewardship.... Read more

Values

Integrity
We provide honest finance solutions and build strong relationships with customers based on mutual trust and genuine rapport.

Recent Awards

Company Snapshots

Teamwork is essential at Geneva Capital.
"Work hard, play hard!" is a phrase heard often around the Geneva office. Here, the team gathers to celebrate a sales goal achieved with a little fun in the sun! The reward: a day of outdoor fun complete with cocktails and an inflatable obstacle course at a nearby resort!
Geneva Capital is extremely passionate about giving back. We host two monthly events aimed at giving back: Community Reinvestment Lunch and Community Reinvestment Happy Hour. For these events, 3-5 employees team up to provide either a lunch or appetizers and cocktails for the rest of the team. Each employee that attends makes a free-will donation, with a company match…x2! Funds are then donated to the beneficiary of the organizers’ choosing.