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FullStory, Inc.

FullStory takes a fundamentally different approach to understanding your customer experience. One tiny script unlocks pixel-perfect playback, automatic insights, funnel analytics, and robust search and segmentation – all without the need to manually tag your site’s code.
FullStory’s playback perfectly captures even the gnarliest single-page apps built on any JavaScript framework. They’re not just videos either, our playbacks are fully-working recreation of your site, code and all, so they look great on any size screen and no detail is ever lost, no matter how tiny.
By capturing more customer experience data than any other solution in one powerful, easy-to-use platform, FullStory is able to empower everyone in an organization to help build the best online experience for their customers.
We do this by hiring the best talent and giving you structured autonomy. We don’t believe in micromanaging your time; after all, smart, driven people are their own best bosses. We believe there is no problem that can’t be made better by bringing together people with a broader set of perspectives.
... Read more


Help our users give their users a perfect online experience by providing extraordinary, high-leverage tools that suggest and easily answer questions with evidence, enable the human touch even at scale, and, above all, induce empathy to excite rapid improvements.... Read more


Empathy: Care to understand how others feel
Talking about empathy might sound touchy-feely, but empathy has supremely practical benefits. Caring to understand how others feel keeps one’s mind open to valuable information and viewpoints that don't originate inside one’s own head, which can lead to better decisions. And trust skyrockets when people feel genuinely heard and respected, making even difficult situations in the future warm and constructive. So, when it comes to how we work with colleagues at FullStory, while we may disagree on some topic—in fact, it's crucial to feel empowered to disagree—empathy reminds us that winning an argument is NOT the same as getting durable buy-in from others. Does all this “empathy” stuff mean we think we’re, like, super-nice all the time or something? For example, do we think “the customer is always right?” Not necessarily, but there’s no denying that the customer is the sole authority on how they feel about a situation. A habit of empathy reminds us not to assume that we properly understand a customer’s request (or question, or complaint) unless we have first made an effort to view the problem from their perspective.


Atlanta, GA


240 US Employees


Enterprise Software

Recent Awards

Company Snapshots

Every Friday the entire company comes together for the weekly all hands, affectionately known as Hug-it-Out.
Enjoying some of the unique workspaces at the FullStory headquarters. FullStory's office boasts an open workspace with nooks and crannies (they are actually called the nooks and crannies), spaces in the "totem" (pictured here), a game room, and conference rooms with onomatopoeia words as names.
Some FullStorians at PAWS Atlanta. The company's volunteer group, FullService, has also recently given time to The Giving Kitchen and had a group of walkers at Purple Stride for Pancreatic Cancer.
From the annual chili cookoff, hot dog eating contest, and cookie bake to the massive hot sauce collection to surprised homemade goodies brought to the office on a daily basis... it is apparent that FullStorians love to eat.