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- FordDirect
FordDirect
FordDirect is a partnership between Ford and Lincoln dealerships and Ford Motor Company. Our mission is to help the Dealers we serve succeed at retail. We are the data hub for Ford and Lincoln dealerships. This allows us to analyze consumer interactions and offer an enhanced suite of products that help Ford and Lincoln Dealers drive retail sales and brand loyalty unlike other solutions on the market.
Purpose
Being the trusted partner to Ford Motor Company and Ford and Lincoln Dealers in helping them win at retail.
Vision
To be an Indispensable Partner to Dealers/Retailers and Ford Motor Company.
Mission
With a singular customer focus and unparalleled access to data and integrations, we will deliver innovative digital tools, insights, expertise, and field support that Dealers cannot get anywhere else. We will power Ford Motor Company and its Dealers to provide breakthrough customer experiences and engagement through our connected digital ecosystem.
Additional Culture Details
Our people make the difference. With “connection” at the heart of what we do for our Ford and Lincoln Dealers, our people make all of the difference in providing exceptional solutions and experiences. We encourage a workplace culture that values a sense of community and collaboration that is both enriching and rewarding.
Values
- Respect
- We value each other, our customers and partners by respecting their suggestions and praising (not criticizing) their work. We will strive to treat others as we expect others to treat us and empathize with others by putting ourselves in their shoes.
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