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Fallon
“An advertising agency for companies that would rather outsmart the competition than outspend them.”
That was the headline of our very first ad, introducing the agency in 1981.At the time, it meant an idea could be—-and should be—-more important than a budget. And it was rooted in the notion that creativity was the last legal means gaining an unfair business advantage. 40 years later, Outsmart vs. Outspend is still our mantra.
Today, outsmarting means creating big juicy ideas that can travel across the sea of emerging media.
Today, outsmarting means using data in artful ways to inspire insights and inform message delivery.
Today, outsmarting means an ad is anything a brand does. Whether it’s 60 seconds, 6 seconds, 6 characters, or some other thing that doesn’t fit squarely in any size or shape.
Today, outsmarting means brands aren’t only owned by marketers who architect their every move. They’re co-owned with consumers. Or as we like to call them, people.
That was the headline of our very first ad, introducing the agency in 1981.At the time, it meant an idea could be—-and should be—-more important than a budget. And it was rooted in the notion that creativity was the last legal means gaining an unfair business advantage. 40 years later, Outsmart vs. Outspend is still our mantra.
Today, outsmarting means creating big juicy ideas that can travel across the sea of emerging media.
Today, outsmarting means using data in artful ways to inspire insights and inform message delivery.
Today, outsmarting means an ad is anything a brand does. Whether it’s 60 seconds, 6 seconds, 6 characters, or some other thing that doesn’t fit squarely in any size or shape.
Today, outsmarting means brands aren’t only owned by marketers who architect their every move. They’re co-owned with consumers. Or as we like to call them, people.
Mission
Fallon is a full-serve creative agency headquartered in Minneapolis, Minnesota. We were founded in 1981 by a group of relentless dreamers as an agency for companies that would rather outsmart the competition than outspend them. That mentality is still at the core of how we solve problems, build brands and help our clients.
While our Midwest roots keep us hungry and humble, our ideas are anything but. We’re here for brands not afraid to be noticed. We pride ourselves in developing big, business-guiding organizing ideas. The type of powerful, yet simple, idea that can do it all, from rallying employees, architecting product launch cadences, choreographing consumer experience, and; of course, making some unforgettable ads.
While our Midwest roots keep us hungry and humble, our ideas are anything but. We’re here for brands not afraid to be noticed. We pride ourselves in developing big, business-guiding organizing ideas. The type of powerful, yet simple, idea that can do it all, from rallying employees, architecting product launch cadences, choreographing consumer experience, and; of course, making some unforgettable ads.
Additional Culture Details
We believe in family as a business model. We believe in the dignity of the individual. We believe that creativity is the last legal means to an unfair advantage.
Values
- The belief in family as a business model.