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El Toro.com

Now, in 2021, El Toro is home to over 100+ loyal employees and resides in its recently attained office in Louisville’s Gateway to NuLu.

When you walk through the doors at El Toro, you’ll quickly realize it’s distinct from any company nearby. You can note the look of awe as people come through the doors and see the space for the first time. Perhaps it’s the energetic employee vibe throughout the office, the office’s modern loft set up, or maybe the adorable dogs that greet our visitors that blow people away!

El Toro is a marketing organization that views IP addresses differently than most companies. To us, an IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. We offer multiple advertising products stemming from our IP Targeting algorithm, including Geo-Framing ™ targeting technology, all of which are helping change the world of digital advertising.
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Vision

We are a team of innovators that solve the World’s complex problems by turning data into insights and insights into value.... Read more

Mission

At El Toro, we look at the world differently. We are the leader in observing and understanding human behavior. Our customers gain a competitive advantage from our advanced analytics and ad tech, delivering empirical results that matter.... Read more

Additional Culture Details

At El Toro, we are a team of innovators that solve the world’s complex problems by turning data into insights and insights into value. Our company culture blends the fast-paced, results-driven nature of our industry with a level of fun and humor that is distinctly El Toro. When we aren’t changing the world with our ad tech, we cut it up with our team, play foosball, ping pong, or just have a neat bourbon.

We take pride in the work we do and strive to create a culture where people can be themselves. At El Toro, we hold ourselves accountable to our core values and we think they are E.P.I.I.C.
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Values

Our E.P.I.I.C. Values
Excellence - Regardless of title, we take the best approach, not the easiest, and realize quality is about more than our products and service.
Persistence - We do not give up in the face of adversity or let mistakes derail our progress. We seek solutions to problems, lead with confidence and embrace change.
Integrity - We are honest and act with good intentions. We take responsibility for our actions and value accountability.
Innovation - We question the status quo and seek faster, cheaper, smarter, and better easy to do things.
Continual Improvement - We honestly evaluate ourselves, seek out feedback, identify those who we can learn from, and embrace the point of view of others.

Headquarters

LOUISVILLE, KY

Employees

112 US Employees

Industry

Advertising & Marketing - Other

Company Snapshots

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