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- Duffey Petrosky
Duffey Petrosky
Duffey Petrosky is a Michigan-based, award-winning, full-service marketing communications agency where the definition of success is finding and implementing the right answer for clients. For the past 18 years, Duffey Petrosky has grown by attracting top-tier talent in every discipline and in 2012 reported $14 million in revenue (audited), adding many Michigan jobs along the way.
Purpose
To continue a growing advertising and marketing services enterprise lead by a variety of experienced discipline leaders
Additional Culture Details
Duffey Petrosky is a full-service, fully integrated advertising and marketing communications agency where the only thing that matters is finding and implementing the right answer. This commitment to our clients and their needs is the very core of our agency. It’s the result of a leadership team and capabilities, and experience, expertise, sophistication and results rivaling those of agencies many times larger.
The commitment to “the right answer” is the very core of Duffey Petrosky. It demands a rejection of the status quo, the expected solution and the template approach. The right answer is often surprising and often at odds with what we might believe or expect, even through professional knowledge and experience. The right answer requires a rigorous yet adaptable process to support it and the openness to know when it’s identified. And the right answer is dependent on Duffey Petrosky’s approach: true integration of people and capabilities.
Duffey Petrosky’s momentum is admirable. Since 2010, we have purposefully driven significant, year over year growth, tripling the size of our staff and our revenue. We’ve achieved this through constant reinvestment in the people, technology and capabilities we require to ensure our ability to deliver the right answer and our clients’ success. We’ve built out a significant CRM practice, a major digital practice, a business analytics and insights division, a complete reorganization of our creative area beginning with a new Chief Creative Office3, the introduction of a design studio and practice, a paid search unit, and most recently, the creation of a proprietary OLA/OLM/SEO/SEM technology called Duffey Petrosky MRX under the leadership of our newly named Chief Information Officer/Chief Integration Officer.
And we’ve put these professionals and practices to work on clients as diverse as Ford Direct, creating significantly increased service/parts revenues through a targeted paid search-lead generation solution, to a complete rebranding and category reframing for a major casino gaming entity. That’s because what all of us do at Duffey Petrosky remains immediately relevant to our clients, regardless of their category, their opportunity or their challenge: we provide the right answer. And the right answer is all that matters.
The commitment to “the right answer” is the very core of Duffey Petrosky. It demands a rejection of the status quo, the expected solution and the template approach. The right answer is often surprising and often at odds with what we might believe or expect, even through professional knowledge and experience. The right answer requires a rigorous yet adaptable process to support it and the openness to know when it’s identified. And the right answer is dependent on Duffey Petrosky’s approach: true integration of people and capabilities.
Duffey Petrosky’s momentum is admirable. Since 2010, we have purposefully driven significant, year over year growth, tripling the size of our staff and our revenue. We’ve achieved this through constant reinvestment in the people, technology and capabilities we require to ensure our ability to deliver the right answer and our clients’ success. We’ve built out a significant CRM practice, a major digital practice, a business analytics and insights division, a complete reorganization of our creative area beginning with a new Chief Creative Office3, the introduction of a design studio and practice, a paid search unit, and most recently, the creation of a proprietary OLA/OLM/SEO/SEM technology called Duffey Petrosky MRX under the leadership of our newly named Chief Information Officer/Chief Integration Officer.
And we’ve put these professionals and practices to work on clients as diverse as Ford Direct, creating significantly increased service/parts revenues through a targeted paid search-lead generation solution, to a complete rebranding and category reframing for a major casino gaming entity. That’s because what all of us do at Duffey Petrosky remains immediately relevant to our clients, regardless of their category, their opportunity or their challenge: we provide the right answer. And the right answer is all that matters.
Values
- Openness and Integrity
- Collaboration and Integration with the highest quality of work contributed by all team members