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Design Concepts Inc

Design Concepts is full-service product design and strategic innovation consultancy with offices in Madison, Wisconsin, San Francisco and Boston. We design products, services and experiences that drive business success and improve people's lives through meaningful solutions. Our process has been tested and refined through the completion of more than 2,500 projects for over 400 clients since our founding in 1967. Our front end 'envision' services and back end 'realize' services deliver world-class strategies, physical products, digital products and services to our clients.

In the broadest sense, we envision bold new opportunities and have the technical skill to bring them to life. We help our clients think bigger. We are innovators, inspired by the world and possibilities around us, with a vision to contribute by inspiring others.

Our practice is rooted in hiring wickedly talented people, applying design thinking principles and domain expertise, and balancing passion and process.s of design and innovation.
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Be inspired. Be inspiring... Read more


We design cool stuff to drive business success and make life better. ... Read more

Additional Culture Details

Design Concepts has a very open culture where financials are shared with employees every month at our All-Hands meeting and issues openly discussed. Our org chart is largely flat -- there are very few layers between those who do the work and those who lead the organization. Many of our directors are also still practitioners working on client projects.

We like to have fun and dedicate our Tree House space to dining, relaxing and playing games together. We also provide lots of healthy snacks to fuel creativity. We often host events for the local design and engineering community. Many of our employees are bike enthusiasts and we have bike to work days and activities throughout the summer.
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Have respect.
Respecting all people and practicing empathy is core to our approach.


Madison, WI


62 US Employees


Research & Development

Recent Awards

Company Snapshots

The Hub.
Design Studio
Model Shop
Tree House ping pong match.