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Amway
Amway is the world’s No. 1 direct selling company, headquartered in Ada, Michigan, USA, according to the 2025 Direct Selling News Global 100 list. Through its network of Amway Business Owners, Amway serves customers in more than 100 countries and territories with products that support health, wellbeing and beauty. Its portfolio includes leading brands such as Nutrilite™, Artistry™ and XS™. Guided by a clear purpose and strong Values, Amway is committed to helping people live better lives while creating meaningful opportunities for growth, business ownership and impact.
Purpose
Amway exists to help people thrive -- improving lives through trusted health and wellbeing products, meaningful business and career opportunities, and a culture rooted in Partnership, Personal Worth, Responsibility, and Integrity.
Vision
Helping people live better lives.
Mission
Empowering people to build their own Amway business with exceptional products -- all rooted in a foundation of family, opportunity, and community.
Additional Culture Details
Our culture is built on respect, care, collaboration and shared success. We believe every employee plays a role in shaping our future, and we strive to create an environment where people feel valued, supported and empowered to do their best work. What makes Amway special is the combination of purpose, opportunity and impact. Employees are empowered to grow their careers, build meaningful relationships and contribute to work that improves lives around the world. This commitment to meaningful work, personal growth and strong connections helps create an experience where people can thrive professionally and personally.
Our Values guide how we work, make decisions and support one another. They reinforce our culture and the behaviors we expect and celebrate across the organization. More than words, they provide the foundation for how we create opportunities, serve Amway Business Owners, and achieve results together. By aligning our actions with our Values, we foster trust, accountability, continuous growth and a shared sense of purpose. They help ensure that our employee experience remains authentic, consistent and reflective of who we are as an organization.
Our Values guide how we work, make decisions and support one another. They reinforce our culture and the behaviors we expect and celebrate across the organization. More than words, they provide the foundation for how we create opportunities, serve Amway Business Owners, and achieve results together. By aligning our actions with our Values, we foster trust, accountability, continuous growth and a shared sense of purpose. They help ensure that our employee experience remains authentic, consistent and reflective of who we are as an organization.
Values
- Partnership
- Amway was built on a life long friendship, a bond that still guides our relationships today. We trust and respect each other, and we recognize the complementary skills necessary to achieve shared success. This is the cornerstone of our enduring legacy and the key to our future.
Headquarters
Ada, MI
Employees
2,400 US Employees
Industry
Services - Other
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