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Brilliant Earth
In 2004, Co-Founder and CEO Beth Gerstein couldn’t find a diamond engagement ring that was ethical, sustainable, and traceable. On a mission to make the jewelry industry more sustainable and ethical, Beth – alongside Eric Grossberg – founded Brilliant Earth in 2005.
Brilliant Earth began with the belief that exceptional quality, ethically sourced jewelry can be an effective tool for social change. From our award-winning jewelry designs and responsibly sourced materials, to our personalized showroom experience, customers never need to compromise between quality and conscience. Brilliant Earth makes jewelry you can feel good about wearing with thoughtful craftmanship in every phase of production. With our Beyond Conflict Free™ diamonds and commitment to social and environmental responsibility, we hope to inspire a more transparent, sustainable, compassionate, and inclusive jewelry industry.
Brilliant Earth began with the belief that exceptional quality, ethically sourced jewelry can be an effective tool for social change. From our award-winning jewelry designs and responsibly sourced materials, to our personalized showroom experience, customers never need to compromise between quality and conscience. Brilliant Earth makes jewelry you can feel good about wearing with thoughtful craftmanship in every phase of production. With our Beyond Conflict Free™ diamonds and commitment to social and environmental responsibility, we hope to inspire a more transparent, sustainable, compassionate, and inclusive jewelry industry.
Purpose
Brilliant Earth was founded in 2005 to raise the standards of our industry by creating beautiful fine jewelry that's different in every way — how it's made, sold, sourced, crafted, and how it gives back. From the very start and every day after, our commitment to corporate social responsibility is transforming an outdated industry.
Vision
Our Mission is in our DNA. From day one, it's been integral to everything we do. Our values and vision will continue to disrupt the industry, driving it forward towards transparency, sustainability, compassion, and inclusion.
Mission
Our Mission to cultivate a more transparent, sustainable, compassionate, and inclusive jewelry industry has been at the core of everything we do from day one.
Additional Culture Details
In addition to our Pillars of Purpose, we have 6 internal Pillars of Culture:
*Commitment to the Customer* Providing an exceptional customer experience is always our top priority.
*Partnership & Positivity* Foster a community of collaboration, inclusivity, respect, and encouragement. Celebrate each other's differences and each other's victories, big and small.
*Bias Toward Action* When you see a need, step up rather than standing by. Discuss, test efficiently, and take action.
*Embrace Growth & Change* Be a champion of continuous improvement. Look for new opportunities to support business goals.
*Mission Mindset* Be an educated, passionate advocate of our mission in your role and beyond.
*Ownership* Be accountable for your actions, take pride in your work and inspire others with your example.
*Commitment to the Customer* Providing an exceptional customer experience is always our top priority.
*Partnership & Positivity* Foster a community of collaboration, inclusivity, respect, and encouragement. Celebrate each other's differences and each other's victories, big and small.
*Bias Toward Action* When you see a need, step up rather than standing by. Discuss, test efficiently, and take action.
*Embrace Growth & Change* Be a champion of continuous improvement. Look for new opportunities to support business goals.
*Mission Mindset* Be an educated, passionate advocate of our mission in your role and beyond.
*Ownership* Be accountable for your actions, take pride in your work and inspire others with your example.
Values
- Transparency
- We know where our precious metals and gemstones come from and how our jewelry is made. And we share that information with you — so you can feel good about the jewelry you're wearing.




