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- BlueConic Inc.
BlueConic Inc.
BlueConic, the leading pure-play customer data platform (CDP), liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 350 companies worldwide, including Forbes, Heineken, Mattel, Telia Company, UEFA, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe
Purpose
Leading companies use BlueConic to transform the way their business teams understand and interact with customers in the privacy-first era. By making unified, actionable, and privacy-compliant first-party data accessible across systems of customer insight and activation in real time, business teams can deliver timely, personalized cross-channel interactions and drive positive outcomes from their strategic growth initiatives.
Vision
In the next decade, a generation of companies will achieve new, value-based growth — a transformation driven by strategies and technologies rooted in the knowledge that:
- Data is a currency and a discipline.
- Everything starts with the customer and their experience with the brand.
- Transactions are an outcome, rather than singular primary aim, of a mutual and ongoing value exchange between consumers and brands.
BlueConic’s intent is to be the essential tool for companies seeking to drive new or additional revenue opportunities by identifying value at the intersection of data, digital, and their customers.
- Data is a currency and a discipline.
- Everything starts with the customer and their experience with the brand.
- Transactions are an outcome, rather than singular primary aim, of a mutual and ongoing value exchange between consumers and brands.
BlueConic’s intent is to be the essential tool for companies seeking to drive new or additional revenue opportunities by identifying value at the intersection of data, digital, and their customers.
Mission
Only BlueConic can liberate your data. Our pure-play CDP is deliberately designed to give transformation-minded organizations and growth-focused teams access to unified and actionable customer data that offers both confidence and utility whenever and wherever they need it.
Additional Culture Details
We are committed to not just what we do, but the way in which we do it. As we grow, our culture stays central to all the things we do so we can ensure the culture scales with the company. Most employees cite the people as a top reason not only for wanting to work here but as a reason to come in every day. And it is that fact – and the goal of maintaining that honor – that compels us to ensure culture stays a main differentiator for BlueConic.
Values
- COLLABORATION
- When you collaborate you:
Offer help and support to others as a key part of your job description – whatever that job happens to be.
Give others an equal chance to weigh in.
Seek different opinions.
Lead with questions, not answers.
Listen respectfully and actively.
Verify for clarity.
Are kind and honest.
Assume positive intent.
Can disagree, but then commit with positive energy.
Headquarters
Boston, MA
Employees
105 US Employees
Industry
Enterprise Software
Recent Awards
2022