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BiRite FoodService
Since 1966, BiRite Foodservice Distributors has been a cornerstone of the local Bay Area culinary scene, committed to delivering unparalleled service, quality, and value to its diverse customer base of restaurants, hotels, caterers, and institutions. Founded by Victor Barulich nearly 60 years ago, BiRite remains a third-generation, family-owned business that values every member of its team as family, instilling a shared dedication to the core principles of service, quality, and value. With a comprehensive inventory exceeding 13,000 locally and nationally sourced products, BiRite caters to the diverse needs of its customers, offering everything from artisanal meats, cheeses, fresh produce, and baking supplies to a full spectrum of front and back-of-the-house grocery essentials.
Purpose
At BiRite Foodservice Distributors, our purpose is to serve as more than just a supplier – we are culinary partners, dedicated to enhancing the success of our customers by providing unparalleled service and quality products. As a third-generation, family-owned business, we believe in fostering lasting relationships built on trust, integrity, and a genuine commitment to the success of our customers.
Vision
Our vision at BiRite Foodservice Distributors is to be the premier foodservice provider in the Bay Area, setting the standard for excellence in quality, service, and value. We aspire to continuously innovate and evolve to meet the evolving needs of our customers while maintaining our deep-rooted values of family, integrity, and community.
Mission
Driven by our unwavering commitment to customer satisfaction and employee well-being, BiRite Foodservice Distributors is dedicated to delivering exceptional value and service in every interaction. As a customer-centric organization, we recognize that our success is intrinsically linked to the success of our customers. We strive to exceed expectations by providing personalized solutions, reliable support, and a diverse range of high-quality products to meet the unique needs of each customer.
Additional Culture Details
As a third-generation, family-owned business, BiRite Foodservice Distributors is deeply rooted in a legacy of integrity, trust, and personal connection. Our familial culture extends to every member of our team, creating a supportive and collaborative environment where everyone is valued and respected.
At BiRite, we believe that our employees are our most valuable asset. We prioritize their well-being, professional development, and job satisfaction, fostering a culture of mutual respect, growth, and empowerment.
We are committed to putting our customers at the forefront of everything we do. We understand that without our customers, we are nothing, and we go above and beyond to anticipate their needs, exceed their expectations, and build long-lasting relationships based on trust and reliability.
By embodying these principles, BiRite Foodservice Distributors distinguishes itself as a trusted partner and industry leader, dedicated to the success and satisfaction of both its customers and employees.
At BiRite, we believe that our employees are our most valuable asset. We prioritize their well-being, professional development, and job satisfaction, fostering a culture of mutual respect, growth, and empowerment.
We are committed to putting our customers at the forefront of everything we do. We understand that without our customers, we are nothing, and we go above and beyond to anticipate their needs, exceed their expectations, and build long-lasting relationships based on trust and reliability.
By embodying these principles, BiRite Foodservice Distributors distinguishes itself as a trusted partner and industry leader, dedicated to the success and satisfaction of both its customers and employees.
Values
- Integrity
- We uphold the highest standards of honesty, ethics, and transparency in all of our interactions, fostering trust and credibility with our customers, employees, and partners.
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