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ATP Tour
ATP is the global governing body of men’s professional tennis. We entertain a billion fans and showcase the game's greatest players on its greatest stages.
Purpose
On the court, we inspire the world by showcasing the champion spirit and relentless pursuit of excellence seen every day, and across the globe, on the ATP and Challenger Tours. Beyond the court, and in furtherance of our stated purpose, we are committed to serving others – creating positive change within our organization and the global communities we reach. This purpose statement is intended to serve as an everyday guide, for everything we do.
Vision
ATP Tour has launched OneVision based on three key principles, Unity, Opportunity, and Fans.
Unity: Our competition lies beyond tennis, not within it. We must align our interests and work together.
Opportunity: Emerging trends in media and tech present huge growth opportunities for tennis.
Fans: We compete as part of the entertainment industry. We must invest and provide a richer experience for fans.
Unity: Our competition lies beyond tennis, not within it. We must align our interests and work together.
Opportunity: Emerging trends in media and tech present huge growth opportunities for tennis.
Fans: We compete as part of the entertainment industry. We must invest and provide a richer experience for fans.
Mission
We're here to inspire on the court and serve beyond it. Under ATP Serves, our focus is on Environmental Sustainability, Mental Health, and Organisational Culture.
Environmental Sustainability: Minimising our sport's impact and becoming part of the solution to climate crisis.
Mental Health: Protecting and enhancing mental health across our global communities.
Organisational Culture: Becoming a leading example of diversity and inclusivity in international sport.
Environmental Sustainability: Minimising our sport's impact and becoming part of the solution to climate crisis.
Mental Health: Protecting and enhancing mental health across our global communities.
Organisational Culture: Becoming a leading example of diversity and inclusivity in international sport.
Values
- Push Limits
- Good things happen outside of our comfort zones; dig deep, aim high.