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- AREA15
AREA15
Purpose
AREA15 represents the world’s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries, and much more. With a location in Las Vegas just minutes from the Strip, another debuting soon in Orlando, Florida, a pop-up location in Riyadh and others yet to be announced, AREA15 offers a robust, ever-changing roster of concert events, art exhibitions, out-of-this-world nightlife and boundary-pushing production shows. AREA15 attracts visitors of all ages.
Mission
There's this moment. The moment just before someone enters AREA15 - for the first time or the fifty-first - when they don't realize what they're about to experience. When the expectations they've brought with them from the strip, from the mall - from a life full of screens but short on real connection - are about to be shattered by something that doesn't exist for them yet. It's the breath before the leap, the setup before the punch line, the pause before that first sip. This is our moment. And how we deliver on it is truly transformative.
Because we are not a place. We are not a building. We are not even the immersive medley of commerce, events and art that we rigorously, creatively curate. We are a portal for people that fulfills a fundamental need for connection in an utterly modern way. For our visitors, we are a passage to extraordinary experiences - merging technology and human interaction - that they will shape and that will leave them changed. For our tenants, a gateway to surprising opportunity built on like-minded partnership. For the world that doesn't know us yet, an invitation - to something that's never been seen before and that we believe is needed like never before.
Because we are not a place. We are not a building. We are not even the immersive medley of commerce, events and art that we rigorously, creatively curate. We are a portal for people that fulfills a fundamental need for connection in an utterly modern way. For our visitors, we are a passage to extraordinary experiences - merging technology and human interaction - that they will shape and that will leave them changed. For our tenants, a gateway to surprising opportunity built on like-minded partnership. For the world that doesn't know us yet, an invitation - to something that's never been seen before and that we believe is needed like never before.
Values
- AREA15 Core Values/Brand Personalities
- Authentic
Engaged
Uninhibited
Welcoming
Visionary
Recent Awards
Company Snapshots
