Herb Kelleher (Co-founder, Southwest Airlines): "Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that."

Reed Hastings (Co-Founder and Co-CEO of Netflix): "Our people are not just employees; they are the soul of our company. Their talents, ideas, and enthusiasm drive our innovation and growth."

Renee West (Former President, Luxor and Excalibur Hotel): "You can have the best strategy and the best building in the world, but if you don't have the hearts and minds of the people who work with you, none of it comes to life."

Tony Hsieh (Former CEO, Zappos): "Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees."

Ben Horowitz (Co-founder, Andreessen Horowitz): "Culture is how your company makes decisions when you're not there. It's the set of assumptions your employees use to resolve the problems they face every day."

Simon Sinek (Author & Leadership Expert): "When people are financially invested, they want a return. When people are emotionally invested, they want to contribute."

J.W. Marriott (Founder, Marriott International): "Motivate them, train them, care about them, and make winners out of them... we know that if we treat our employees correctly, they'll treat the customers right. And if customers are treated right, they'll come back."

Howard Behar (Former President, Starbucks): "It's not about the coffee. It's about the people. We're not in the coffee business serving people, we're in the people business serving coffee."