In a crowded market, trust is a key differentiator. A Top Workplaces award signals that a company is ethical, values its people, and operates with integrity.

“Good Company” Halo Effect: Modern consumers increasingly prefer to buy from businesses they perceive as “good.” A Top Workplaces award is powerful evidence that a company treats its employees well, which can create a positive “halo effect” around its products or services. Customers feel better about spending their money with a company that has a strong, positive culture.

Third-Party Credibility: The award is an unbiased endorsement. Marketers can feature the award logo prominently on their website, in advertisements, and on product packaging. This tells potential customers that an independent authority has vetted the company’s culture, building a level of trust that self-promotional advertising cannot achieve.

Highlighting Values in Brand Storytelling: Marketers can weave the award into their brand narrative. For example, a campaign could focus on the theme: “Great service starts with happy people.” This connects the internal employee experience directly to the external customer experience.

When products or services are similar, a company’s reputation can be the deciding factor for a customer.

The Human-Centric Advantage: Marketers can position the company as one that invests in people, not just profits. A campaign message might be, “You have a choice. Choose the company that chooses its people.” This can be particularly effective in service-based industries where the quality of customer interaction is paramount.

Strengthening Proposals and B2B Pitches: In a business-to-business context, winning a Top Workplaces award can be a significant differentiator. It signals to potential clients that the company is stable, has low turnover, and is likely to provide consistent, high-quality service. Marketers can equip their sales teams with this information to use in presentations and proposals.

Happy employees are a company’s most authentic and effective marketers. The award provides a perfect opportunity to showcase them.

Showcasing Employee Stories: Marketers can create content that features employees talking about why they love working at the company. These testimonials can be used in social media campaigns, on the company website, and in video ads. A customer seeing a genuinely happy employee is more likely to believe they will have a positive experience with the company.

Beyond the “feel-good” aspect of a great culture, a Top Workplaces award is a powerful signal of organizational stability and operational excellence. For a customer, this translates into lower risk and a more reliable partnership, which can be a compelling reason to choose your company.

Highlighting Low Employee Turnover: High turnover is a hidden cost for customers. It leads to inconsistent service, loss of institutional knowledge, and constantly having to “re-train” your vendor. Marketers can frame the Top Workplaces award as proof of a stable workforce.

Promoting Deeper Expertise: When employees stay longer, they become true experts in their field and in serving their clients. This deep expertise leads to better solutions, proactive problem-solving, and a higher quality of service.

Selling Reliability and Peace of Mind: Every customer, whether B2C or B2B, wants a smooth, hassle-free experience. A company plagued by internal turmoil is far less likely to provide one. The award serves as a proxy for a well-run, efficient organization.

Issue a Press Release: Announce the win with a press release that not only targets recruitment and business publications but also local and consumer-focused media outlets.

Launch a Multi-Channel Campaign: Run a campaign that highlights the award across social media, email marketing, and digital advertising. The creative should focus on the themes of trust, quality, and the connection between happy employees and happy customers.

Incorporate the Award Logo: Place the “Top Workplaces” badge on the website homepage, in email signatures, on storefronts, and in other high-visibility locations.

Develop a “Why It Matters to You” Section: On the company website, create a section for customers that explains why being a Top Workplace translates into a better product or service for them.