Geneva Capital LLC

About Geneva Capital LLC

Formed in July 2000 by Mark Watkins, Geneva Capital has grown from a 5-person firm to a full-service direct lender with 59 full-time employees. As it was on day-one, our mission remains true today: to be a leading provider of equipment financing solutions to all businesses, including startups. Today, we fulfill equipment finance needs across specific niches nation-wide. We understand that owning a business can be challenging, so we aim to make financing simple with quick approvals, competitive terms and unmatched customer service. From the friendly voice on the other end of the phone to the personalized service we apply to every transaction, the Geneva Capital team prides itself maintaining excellent customer relationships and impressive satisfaction ratings. Our team of over-achievers consistently works to meet and exceed goals, all while fostering a culture of teamwork, camaraderie and fun. We're real people helping real people prosper.

Regional Employees
Financial Services & Insurance
Alexandria, MN
We're Hiring!

Teamwork is essential at Geneva Capital.

"Work hard, play hard!" is a phrase heard often around the Geneva office. Here, the team gathers to celebrate a sales goal achieved with a little fun in the sun! The reward: a day of outdoor fun complete with cocktails and an inflatable obstacle course at a nearby resort!

Geneva Capital is extremely passionate about giving back. We host two monthly events aimed at giving back: Community Reinvestment Lunch and Community Reinvestment Happy Hour. For these events, 3-5 employees team up to provide either a lunch or appetizers and cocktails for the rest of the team. Each employee that attends makes a free-will donation, with a company match…x2! Funds are then donated to the beneficiary of the organizers' choosing.

Team input is highly valued at Geneva! In fact, the team is incentivized to submit "Bright Ideas" aimed at improving the organization. The management team chooses the ideas with the largest impact and awards Geneva Bucks to those individuals at our monthly team meetings.