To understand why Coloplast is a Best Place to Work, it's important to understand our story, which began in 1954. Elise Sørensen is a nurse. Her sister Thora has an ostomy and is afraid to go out in public, fearing her stoma might leak. Listening to her sister's problems, Elise conceives the idea of the world's first adhesive ostomy bag. Our vision at Coloplast is to set the global standard for listening and responding by delivering on our mission to make life easier for people with intimate healthcare needs. We accomplish this by staying true to our three values: Closeness, passion, and respect and responsibility. CLOSENESS to our customers and understanding their needs is the guiding principle in everything we do. PASSION motivates us to find new ways to do things better and bring the best ideas quickly to those who need them. Our employees are part of a group of 12,000 people who are committed to collaboration and accountability for our decisions and actions. As market leaders we take our responsibility seriously, showing respect for the environment, society, and ethical issues in everything we do.