Apple Autos is not a typical dealership because it was built on the belief that people always come before profit. As a result, our best-price policy, mission, brand promises, and values were implemented into the way we do business.
We are an 8-brand, 5-location automotive company in Minnesota with a mission to be an industry leader in providing unmatched quality automotive products and services. By continuously striving to meet the changing needs of our customers, we aim to produce an atmosphere that encourages employee teamwork, integrity, and excellence. We believe our mission statement should go further than letters on the wall, every day it is an invitation to be lived out.
It is apparent that people come first at Apple Autos—whether it's the customer or employee. Across the walls at all five of our locations are quotes by Leonard Rydell, founder of the Rydell Group and major asset to the start of Apple Autos. Some of our favorite “Leonardisms” are…
Never take advantage of a customer, even if you can.
Don't worry about the money, take care of the customers and the volume and money will be there.
Put yourself in a position to take care of as many people as possible.
Seek excellence, the rest will follow.