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- MFour Mobile Research
MFour Mobile Research
MFour is the original pioneer of all-mobile market research. It exists to propel the research industry to new heights of effectiveness, efficiency and prosperity made possible by the smartphone. The Irvine, CA.-based company’s sole focus since 2011 has been to perfect all-mobile survey technology and supplant online methods that are becoming obsolete in a world dominated by mobile communications. MFour’s unrivaled smartphone app, Surveys On the Go®, engages an optimal, all-mobile panel of more than one million members. The result is fast, accurate, demographically representative data enhanced by special proprietary functions that tap into the vast capabilities of smartphones. As it defines a new era, MFour is committed to upholding market research’s most cherished and enduring core values: exemplary client service and state-of-the-art methodology, yielding the accurate, sophisticated and timely data that decision-makers need.
Purpose
Achieving true and accurate consumer insights at the Point-of-Emotion®. Engage dynamically with first-party validated consumers in real-time via their smartphones.
Vision
Mobile Insights for Everyone
Mission
Define and Dominate Mobile Research
Additional Culture Details
MFour’s company culture is driven by its determination to define and dominate market research in the smartphone age – and by a conviction that “grim determination” is the wrong kind of determination. The working environment is fast-paced but upbeat, with an understanding that fun is a positive value in business alongside discipline and hard work. A key to the company’s culture is the leadership of its two cofounders and top executives. They are available, accessible, hands-on and very clear and direct in communicating the goals, expectations and culture of the company they created. Employees are kept informed of the company’s progress and where it is heading, and get a clear understanding of what’s needed to propel MFour to its ambitious goal.
Values
- Quality (Five Star Service)
- Be consultative, be a problem solver, and take ownership; show clients, panelists and co-workers you care.
Recent Awards
Company Snapshots
