Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself channel. Behr manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot. Behr is a subsidiary of Masco and is headquartered in Santa Ana, CA.
The BEHR brand elicits and celebrates self-expression, inspiring DIYers to find their “true hue” and transform their homes with colors that bring them joy. With a vast color selection and premium products like BEHR Marquee Interior – which offers one-coat coverage when tinted in more than 1,000 One Coat Color Collection hues – Behr gives consumers the tools to create comfortable and unique spaces with ease. For additional color selection support, Behr also develops an annual color forecast – the Behr Color Currents – which identifies trending colors based on lifestyle, geography, pop culture and home décor influences (among others).